Assistant Manager - Marketing Automation (South Asia)

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Support the implementation and optimization of marketing automation and AI-powered customer engagement initiatives aimed at enhancing customer experience, improving lead conversion, automating qualification processes, and driving revenue growth. Collaborate with cross-functional teams to execute intelligent customer journeys, analyse performance metrics, and contribute to continuous improvement strategies.

Key accountabilities

• Develop and execute automated Email, WhatsApp, SMS, Push and AI-driven customer engagement campaigns.
• Design, implement and optimize AI-enabled customer journeys across WhatsApp, Web, Email and Voice channels.
• Automate lead qualification, appointment booking, IELTS registration and customer nurturing workflows.
• Monitor campaign and AI automation performance metrics to optimize conversion and engagement.
• Marketing Automation & CRM Management
• AI Automation & Conversational Marketing
• Reportin & Analysis
• Stakeholder Management

Required Experience

• Any Graduate with 5 Plus years of experience in marketing automation across Email, WhatsApp, SMS and Push channels
• Understanding of Generative AI use cases in marketing
• Experience designing workflows for lead qualification, appointment booking and customer nurturing
• Knowledge of Google Analytics, Excel and Marketing Analytics
• Experience with CRM and Marketing Automation platforms.
• Experience leading AI transformation or automation projects (Customer engagement initiatives, chatbots, voice bots or conversational AI)
• Ability to translate business problems into AI-driven customer engagement solutions.
• Experience measuring ROI and business impact of automation initiatives.
• Strong project management and stakeholder management skills.