UI/UX Designer

TitleUI/UX DesignerApply beforeAug 22, 2026CityKarachiResponsibilitiesWe are looking for a creative and detail-oriented UI/UX Designer to lead design initiatives for our e-commerce website and mobile experience. You will own the end-to-end design process from user research and wireframing to high-fidelity UI and usability testing with a focus on improving conversion, reducing friction in the purchase journey, and delivering a delightful shopping experience. You will also collaborate closely with product, marketing, and development teams.

• Conduct user research, competitor analysis, and usability testing; translate insights into design improvements.
• Create user personas, journey maps, information architecture, wireframes, interactive prototypes, and high-fidelity UI designs.
• Build, maintain, and evolve the design system (components, style guides, typography, iconography) to ensure brand and UI consistency across platforms.
• Optimize key funnels (search, browse, add-to-cart, checkout) using data from analytics, heatmaps, and A/B testing.
• Leverage AI design tools to accelerate ideation, prototyping, content generation, and design iteration.
• Collaborate with developers to ensure pixel-perfect, responsive implementation and accessibility compliance (WCAG standards).
• Work with marketing teams on landing pages, campaign creatives, banners, and seasonal/sale event designs.
• Mentor and review the work of junior designers; contribute to design process improvements.
• Stay updated on e-commerce UX trends, emerging AI tools, and best practices.
• Design Intuitive, conversion focused user experiences for the e-commerce website and mobile app (home page, product listing, product detail, cart, checkout, account, and order tracking flows).

Design & Prototyping Tools

• Figma (primary — including Auto Layout, Components, Variables, Dev Mode)
• Adobe XD, Sketch (working knowledge)
• Adobe Creative Suite: Photoshop, Illustrator
• Prototyping: Figma Prototyping, ProtoPie, Framer, InVision

AI-Powered Design Tools (must be comfortable working with)

• Figma AI / Figma Make – AI-assisted design and prototyping
• Midjourney / DALL·E / Adobe Firefly – AI image and visual asset generation
• ChatGPT / Claude / Gemini – UX copywriting, research synthesis, ideation, persona generation
• Uizard / Galileo AI / Visily – AI wireframe and mockup generation
• v0 / Lovable / Framer AI – AI-assisted web design and front-end generation
• Relume AI – AI sitemaps and wireframes
• Khroma / Colormind – AI color palette tools
• Attention Insight / Neurons – AI-based attention heatmap prediction

Research, Testing & Analytics Tools

• Google Analytics (GA4), Hotjar / Microsoft Clarity (heatmaps & session recordings)
• Maze, UserTesting, Lookback (usability testing)
• Optimizely / VWO / Google Optimize alternatives (A/B testing)

Collaboration & Handoff Tools

• Jira, Confluence, Trello, Asana, Notion
• Zeplin / Figma Dev Mode for developer handoff
• Miro / FigJam for workshops and brainstorming

Requirements

• Bachelor's degree in Design, HCI, Computer Science, or a related field (or equivalent practical experience).
• 3+ years of hands-on UI/UX design experience, preferably with at least 1–2 years on e-commerce or consumer-facing products.
• A strong portfolio demonstrating e-commerce or transactional product design work (portfolio link required with application).
• Experience integrating AI tools into the design workflow.
• Excellent communication, presentation, and stakeholder-management skills.
• Ability to manage multiple projects and lead small design initiatives independently.

Technical Knowledge (Good to Have)

• Basic understanding of HTML, CSS, and responsive design principles
• Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce, or custom platforms)
• Understanding of accessibility standards (WCAG 2.1/2.2)

Benefits

• Excellent Salary
• Car Allowance
• Fuel Allowance
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves