Digital Marketing Account Specialist - REMOTE

Company Overview

Iconica Advertising is a full-service advertising agency based in Tampa, Florida, with decades of experience in marketing, brand building, and digital strategy. We specialize in a range of services including media buying, video production, web design and development, strategic development, and branding across various industries including automotive, home services, and more.

Summary

We are a small but effective team, so this person must be excited about the opportunity to learn and work on other digital channels. This person’s core responsibilities for their accounts will be Google Ads and Facebook but will have the opportunity to provide direction and work closely with our SEO content team, work within Google Analytics, as well as work on organic social content calendars, competitor analyses, market research, etc.

The ideal candidate will enjoy being client-facing for proposals, reporting meetings, and the like; as well as love working behind the scenes setting up and optimizing campaigns, creating content, and working closely with Account Managers on digital strategy.

This is a work from home opportunity with some in-person client and staff meetings, so this person will also be a self-starter who can produce outside of a formal office environment.

Compensation is commensurate based upon experience. Paid time off, benefits and 401k program available after eligibility period.

Qualifications:

• Minimum of 4 years of experience managing lead-generating paid search campaigns - in-depth understanding of campaign management and optimization practices
• Minimum of 4 years of experience managing traffic/lead-gen paid social campaigns - in-depth understanding of campaign management and optimization practices
• Experience in Google Analytics 4
• Experience in Google Search Console
• Experience in Google Business Profile
• Google Ads Search Certification
• Google Ads Display Certification
• Google AI Powered Shopping Ads Certification (preferred, not required)
• Google AI Powered Performance Ads (preferred, not required)
• Google Analytics 4 Certification
• Experience in the automotive industry (preferred, not required)

Responsibilities:

• Manage digital paid campaigns: oversee the implementation of day-to-day activities and provide updates to the team.
• Billing: support the team in monthly billing and reconciliation process and protocols.
• Conduct analysis: analyze data to identify optimization opportunities and make recommendations.
• Monitor performance: track account performance, identify trends, and make necessary adjustments.
• Create assets: lead the creation of paid search campaign structures, keywords and ad copy creation.
• Support team members: provide guidance and support on digital tactics, as needed.
• Contribute to reporting: assist in the creation and analysis of monthly performance reports.
• Quality assurance: act as a quality assurance check for the account for all things digital (SEO, PPC, Social, etc.).

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• No weekends

Experience:

• Google Ads: 4 years (Required)
• Social media marketing: 4 years (Required)

License/Certification:

• Google Ads Search Certification (Required)
• Google Ads Display Certification (Required)

Work Location: Remote