Inbound Marketing Specialist Consultant

Job Title: Inbound Marketing Specialist Consultant

Location: Remote

Department: Marketing and Communications

Reports To: Director of Corporate Communications

Hourly Rate: $30-$60 / Depending on Experience.

Application Deadline: July 30, 2025

To apply, please follow these steps:

• Visit https://ibsscorp.com/careers/ .
• Select the position you are interested in.
• Review the job details, then click Apply Now.
• Complete and submit your application.

Description

The Inbound Marketing Specialist consultant will be a key player in our marketing team, responsible for attracting, engaging, and delighting customers through various inbound strategies. This role requires a blend of creative content development, data-driven optimization, and a deep understanding of the buyer& journey. The ideal candidate is passionate about generating qualified leads, improving brand visibility, and building lasting customer relationships through valuable, relevant content and experiences.

Key Responsibilities:

Lead Generation & Conversion Optimization:

• Develop and optimize landing pages and calls-to-action (CTAs) to convert visitors into leads.
• Collaborate with sales to ensure seamless lead handoff and optimize the lead qualification process.
• Implement strategies to improve website conversion rates.

Search Engine Optimization (SEO):

• Conduct keyword research to identify opportunities for organic growth.
• Optimize website content, landing pages, and blog posts for SEO best practices (on-page and technical SEO).
• Monitor SEO performance, analyze data, and implement strategies to improve search rankings and organic traffic.

Paid Advertising:

• Work with the technical team to develop content for paid advertising.
• Research competitor advertising and create content that focuses on our differentiators.
• Develop strategic call to actions to drive customers to our landing pages and contact forms.

Email Campaigns:

• Develop targeted email campaigns to build trusted relationships.

Content Strategy & Creation:

• Develop and execute a comprehensive content strategy aligned with marketing goals and buyer personas.
• Create compelling, high-quality content including blog posts, articles, white papers, eBooks, case studies, website copy, infographics, and video scripts.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search engines.

Collaboration & Communication:

• Work closely with sales, product, and other internal teams to ensure marketing efforts align with business objectives.
• Stay up to date with the latest inbound marketing trends, tools, and best practices.

Qualifications:

Education: Bachelor's degree in marketing, communications, journalism, or a related field.

Experience:

• 5-7 years of proven experience in inbound marketing, content marketing, or digital marketing role.
• Hands-on experience with marketing automation platforms and CRM systems.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush).
• Experience with email marketing platforms.

Skills:

• Solid understanding of inbound marketing methodologies and the buyer journey.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using a Content Management System (CMS) like WordPress.
• Exceptional writing, editing, and communication skills with a strong attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.

Desired Attributes:

• Creative Thinker: Ability to generate innovative content ideas and engaging campaigns.
• Self-Starter: Proactive, able to work independently and take initiative.
• Team Player: Collaborative and able to build strong relationships across
• departments.
• Curious & Adaptable: Eager to learn new technologies and adapt to evolving marketing landscapes.
• Results-Oriented: Focused on achieving measurable outcomes and driving growth.

About IBSS Corp.

Since 1992, IBSS, a woman-owned small business, has provided transformational consulting services to the Federal defense, civilian, and commercial sectors. Our services include cybersecurity and enterprise information technology, environmental science and engineering (including oceans, coasts, climate, and weather), and professional management services.

Our approach is to serve our employees by investing in their growth and development. As a result, our employees bring greater capabilities and provide exceptional service to our clients. In addition to creating career development opportunities for our employees, IBSS is passionate about giving back to the community and serving the environment. We strive to leave something better behind for the next generation.

We measure our success by the positive impact we have on our employees, clients, partners, and the communities we serve. Our tagline, Powered by Excellence, is a recognition of the employees that make up IBSS and ensures we deliver results with quality, applying industry best practices and certifications.

IBSS offers a competitive benefits package that includes medical, dental, vision, and prescription drug coverage with a company-paid deductible, paid time off, federal holidays, a matching 401K plan, tuition/professional development reimbursement, and Flex-Spending (FSA)/Dependent Care Account (DCA) options.

IBSS is an affirmative action and equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Click https://www.eeoc.gov/poster to see that the EEO is the law. Please direct any inquiries to the HR Department email at HR@ibsscorp.com.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Talent Acquisition department at Recruiting@ibsscorp.com