Digital Marketing & Growth Manager

About Us

At iBOS we are revolutionising online international education and expanding our global reach. We are looking for a driven, creative, and results-oriented Digital Marketing & Growth Manager to join our dynamic team. In this role, you will oversee digital marketing strategies, manage advertising campaigns, and optimise our enrolment growth, playing a pivotal part in building our brand’s global presence.

Key Responsibilities

1. Develop Digital Marketing Strategy:

o Identify effective channels (SEO, paid advertising, social media) and devise both short- and long-term plans to meet enrolment objectives.

2. Manage and Optimise Paid Campaigns:

o Plan and launch campaigns across Google Ads, Facebook/Instagram, YouTube, etc.

o Continuously monitor KPIs such as CTR, CPC, CPL, and refine audience targeting.

3. Data Analysis & Reporting:

o Utilise Google Analytics, Search Console, and advertising platform dashboards.

o Interpret user behaviour insights to enhance user journeys and boost conversion rates.

4. Cross-Functional Collaboration:

o Work closely with content, design, sales, and support teams to ensure coordinated efforts.

o Produce regular analytical reports for senior management (e.g. ROI, CAC, traffic growth).

5. Budget Management & Growth Strategy:

o Allocate advertising budget efficiently across channels with the goal of maximising return on ad spend (ROAS).

o Identify new opportunities to drive enrolment and expand brand presence (A/B testing, creative campaigns, tapping into new markets).

6. Oversee Referral Programmes & Audience Acquisition:

o Contribute to designing effective referral incentives, measure their impact, and propose improvements.

Requirements & Skills

1. Professional Experience:

o Minimum of 3 years’ proven track record in digital marketing, particularly in setting up and managing online ad campaigns.

2. Technical Expertise:

o Proficiency with digital advertising tools (Google Ads, Meta Business Suite, etc.).

o Familiarity with SEO principles (on-page/off-page) and web analytics basics.

3. Analytical & Reporting Skills:

o Ability to interpret metrics and KPIs (CPL, CAC, LTV, etc.) and translate insights into actionable strategies.

o Experience in creating periodic (weekly/monthly) reports for senior stakeholders.

4. Soft Skills:

o Strong leadership and team coordination abilities; adept at prioritising tasks.

o Creative thinking in designing growth-focused campaigns, highly results-driven and accountable.

5. Education & Certifications (Preferred):

o A degree in Marketing, Business, IT or a related field.

o Google Ads Certification or similar recognised digital marketing qualifications.

Benefits

• Innovative and vibrant work environment in the international education sector.
• The opportunity to move to UAE or the UK towards full citizenship.
• Competitive salary and benefits reflective of your expertise and experience.
• Opportunities for career progression and continuous learning within a professional, supportive team.
• Participation in domestic and international events related to online education and digital marketing.

How to Apply

If you’re interested, please email your CV and any relevant work samples (successful ad campaigns, data analysis reports, etc.) with the subject line “Digital Marketing & Growth Manager Application” to:

k.nodeh@ibos.education

Kindly include a concise overview of your proficiency with various tools, key achievements(e.g. ROI, CTR, CPA improvements), and notable accomplishments in your CV.