Marketing Manager

This role is fully remote, although you will be required to occasionally attend meetings in both the Ibcos Computers office (based in Poole, Dorset) and the Catalyst Computer Systems office (based in Loughborough).

Job Title: Marketing Manager

Team: Marketing Coordinator

Responsible for: Ibcos and Catalyst business units

Responsible to: Managing Director

Company Overview

Dealer UK includes Ibcos Computers Ltd and Catalyst Computer Systems Ltd. Both businesses provide Dealer Management Software, with Ibcos focusing on the industries of Agriculture, Construction and Garden Machinery and Catalyst focusing on the industries of Motorcycle, Caravan and Motorhome, Retail and Trade and Agriculture. We help Dealers manage all areas of the business operations from parts and service, through sales and finance, with innovative solutions to achieve their business objectives.

Job Overview

The Marketing Manager is a member of the UK Dealer Group senior management team and is responsible for developing and managing the execution of marketing programmes that increase brand awareness, build new business pipeline and help generate revenue from the existing customer base.

Key Responsibilities

Continually striving to learn and understand challenges unique to the markets we service through:

• Engagement in conversations with customers and industry partners.
• Attending key industry events and user conferences
• Conducting industry research and understanding competitive landscape
• Conducting closed deals and lost opportunities analysis

Build/maintain a strong thought leadership position for our brands by:

• Developing relationships with key industry publications and associations
• Producing thought leadership content
• Coordinating press releases, announcements and dealer stories
• Increasing engagement in all our social media channels

Continually improve Target Market coverage by:

• Working with sales teams to fine tune our Target Market definition
• Improving the quality and accuracy of the prospect and customer database both directly and through other customer facing departments
• Increasing brand awareness, marketing engagement and leads YoY

Help build New Business pipeline by:

• Defining our unique selling proposition
• Delivering regular communications and staying top of mind with prospects
• Launching creative inbound and outbound marketing campaigns (events & tradeshows, webinars, ABM campaigns, drip programs, etc.)
• Developing sales enablement tools

Grow customer engagement and help build Back to Base pipeline by:

• Working with initiative managers and Product Owners to launch and promote all new add-on solutions
• Organizing user conferences, webinars, industry exhibitions and training events
• Increasing the use of customer portals through promotion and redesign
• Working with all teams to deliver regular customer communications
• Production of high-quality marketing copy

Monitor and optimize marketing performance by:

• Building and maintaining key marketing dashboards/reports
• Identifying programmes that deliver best ROI

Qualifications Required

• Proven record of working effectively as part of a senior leadership team in a commercial small/medium sized software business
• Previous experience in successful people management
• Ability to demonstrate a successful track record of effective business development and back-to-base marketing campaigns
• Experience of working with marketing industry tools such as CRM, web content management and marketing automation.
• Ability to effectively manage key internal and external stakeholder relationships
• Ability to prioritise and plan workload to deliver the best outcome for the businesses
• Excellent project management skills
• Confidence in engaging with customers and industry partners together with excellent presentation skills
• Demonstrable analytical approach to measuring campaign success and ability to report and act upon conclusions
• Advanced copywriting skill level
• Exceptional standard of written English language skill

Diversity within the workplace

At Ibcos Computers we are pleased to say we create a diverse and inclusive work environment. We are an equal opportunity employer, and we actively encourage all individuals to express themselves and to achieve their full potential.

As a company, we continuously strive to outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, pregnancy, age, sexual orientation, and/or mental or physical disabilities.

If you have a disability, such as dyslexia or a medical condition which you believe may affect your performance during any aspect of our selection process, we will be happy to make reasonable adjustments to enable you to complete the process to your best ability.

By prioritising employee wellbeing, experience, recognition, and development, we are instrumental in attracting, nurturing, and retaining top talent that contributes to Ibcos Computers success and growth. Apply now to be part of a team that offers career development opportunities and highly values innovation, creativity, responsiveness, and excellence in HR & OD practices.

What You Can Expect from Us

• 25 days’ annual leave (increasing with length of service) plus bank holidays
• Company profit share bonus scheme
• Annual salary reviews, based on individual performance
• Professional Development by e-learning, and contribution to courses with accredited certification
• Enhanced Maternity and Paternity pay
• Access to our retail discounts platform
• Employee Assistance Programme with 24/7 support
• Private Medical Insurance with Family Cover
• Company Sick Pay
• Purchase Holiday Scheme
• Group Pension Scheme with salary sacrifice
• Life Assurance
• Refer a Friend scheme
• Cycle to Work scheme

Training and Development

Our extensive online training library has a vast collection of courses to enhance your skillset and knowledge in many areas. You can access over 30,000 courses on a variety of topics to boost your performance.

Employee Engagement Survey

In our annual Employee Engagement survey in 2024, 85% of employees are satisfied with our organisation as would recommend it as a great place to work.

This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration service’s Points Based System. Therefore, Ibcos Computers will not be able to sponsor individuals who require permission to work to carry out this position.