Product Marketing Manager ( SAAS B2B)_Rz

POSITION: Product Marketing Manager

Client is seeking a strategic and hands-on Marketing Manager with a proven track record in SaaS marketing, especially in customer marketing initiatives such as customer engagement, advocacy, retention, and lifecycle marketing. This individual will play a key leadership role in driving our marketing strategy while managing and mentoring a team of talented marketers. You will report to the Head of Marketing and work cross-functionally with Sales, Customer Success, and Product.

What You’ll Be Doing

Strategic Leadership

• Own and evolve the overall marketing strategy in alignment with company goals.
• Develop and execute customer marketing programs to enhance customer engagement, retention, and advocacy (including NPS, referrals, testimonials, reviews, and case studies).
• Design and oversee lifecycle campaigns that support upsell, cross-sell, and product adoption goals.

Team Management

• Lead, coach, and mentor a team of marketing professionals (demand gen, content, design, etc.).
• Foster a performance-driven, collaborative, and innovative team culture.
• Ensure timely delivery of campaigns, content, and performance reports.
• Promote the use of design tools like Canva templates to maintain brand consistency and accelerate content production.

Campaign Planning & Execution

• Drive multi-channel marketing campaigns (email, content, social media, paid, webinars, etc.) targeting both prospects and customers.
• Optimize lead nurturing workflows to move prospects through the funnel efficiently.
• Own marketing automation workflows and CRM integration to support customer communication and engagement.

Collaboration & Cross-functional Alignment

• Work closely with Customer Success and Product teams to understand customer needs, feedback, and product updates.
• Partner with Sales to align messaging and ensure marketing supports pipeline and revenue targets.
• Lead initiatives to collect and showcase customer stories, testimonials, and success metrics.
• Align campaign objectives with company OKRs and track performance accordingly.

Analytics & Optimization

• Define and track KPIs across all campaigns and channels, including customer engagement metrics.
• Analyze performance data and translate insights into actionable strategies.
• Manage marketing budgets and ensure ROI from campaigns and tools.

Qualifications

• 11–15 years of marketing experience, preferably in B2B SaaS.
• Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams.
• Strong experience in customer marketing and lifecycle marketing.
• Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.).
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Excellent communication skills — both written and verbal.
• Analytical mindset with a data-driven approach to decision-making.
• SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred.
• Leadership experience (managed teams)
• Knowledge of customer success platforms and retention analytics.
• Prior experience working in remote and globally distributed teams.
• Passion for storytelling and showcasing customer success.
• Demonstrated experience using AI tools for marketing tasks such as content ideation and creation.
• Experience with Canva templates or similar tools to streamline visual content creation.

Experience developing and aligning marketing initiatives with OKRs.

Skills: saas,b2b,b2b saas,marketing,marketing tool,hubspot,hubspot marketing,hubspot crm,crm,salesforce,marketo,salesforce pardot,saas marketing,saas b2b,product marketing