Product Marketing Manager (B2B SaaS) - JG

About The Company

This organization is a top revenue intelligence platform offering 95% data accuracy and the highest number of direct dial contacts in the industry. With over 75 million verified contacts and a world-class research team, it empowers B2B teams to scale faster and smarter. The company combines automation and human verification to deliver unmatched data quality and customer service.

Shift: 2:30 PM – 11:30 PM IST (5:00 AM – 2:00 PM EST)

Reporting to: VP of Demand Generation & Revenue Strategy

A leading revenue intelligence platform is seeking a strategic and hands-on Product Marketing Manager to lead customer marketing initiatives and drive lifecycle engagement across its B2B SaaS portfolio. This role is ideal for a seasoned marketing leader with deep experience in product-led growth, sales enablement, and customer advocacy. You’ll collaborate cross-functionally with Sales, Product, and Customer Success teams to elevate brand visibility, accelerate product adoption, and fuel revenue growth.

What You’ll Be Doing

Strategic Leadership

• Own and evolve the marketing strategy aligned with company OKRs and revenue goals.
• Design and execute customer marketing programs (NPS, referrals, testimonials, reviews, case studies).
• Lead lifecycle campaigns to drive upsell, cross-sell, and product adoption.

Team Management

• Mentor and manage a high-performing team across demand gen, content, and design.
• Foster a collaborative, performance-driven culture.
• Promote Canva templates and other design tools to streamline content production.

Campaign Planning & Execution

• Drive multi-channel campaigns (email, social, paid, webinars, content).
• Optimize lead nurturing workflows and marketing automation.
• Manage CRM integrations to support customer engagement.

Cross-functional Collaboration

• Partner with Sales, Product, and Customer Success to align messaging and campaign goals.
• Lead initiatives to capture and showcase customer success stories.
• Translate technical features into compelling customer benefits across MarCom assets.

Analytics & Optimization

• Define and track KPIs across all campaigns and channels.
• Analyze performance data to inform strategy and improve ROI.
• Manage budgets and ensure efficiency across tools and platforms.

What We’re Looking For

• 11–15 years of B2B SaaS marketing experience, including strategic GTM planning and ABM.
• 5+ years of people management experience with a track record of building high-performing teams.
• Proven success in customer marketing, lifecycle engagement, and sales enablement.
• Expertise in tools like HubSpot, Salesforce, Marketo, Pardot, D365, Zoho.
• Strong storytelling skills and experience crafting content across formats (whitepapers, decks, blogs, battle cards).
• Analytical mindset with experience in SEO, SEM, A/B testing, and performance optimization.
• Experience working with globally distributed teams and remote environments.
• Passion for brand building, customer success, and data-driven marketing.

Bonus Points

• Experience in the wind energy, healthcare, or education sectors.
• Hands-on exposure to product management and roadmap planning.
• Familiarity with recruitment marketing and employer branding.
• Awards or recognition for campaign excellence or leadership.

Skills: hubspot,retention marketing,automation,saas,marketing automation,upselling and cross-selling,marketo,salesforce,product marketing,campaigns,b2b marketing,b2b,marketing strategy,canva,b2b saas,customer marketing,roi,gtm planning,abm,a/b testing