Growth Marketing Manager_Rz

POSITION: Growth Marketing Manager

Job Overview

We are looking for a highly analytical, execution-focused Growth Marketing Manager to own and scale our

full-funnel growth strategy across acquisition, activation, engagement, and conversion for the US market.

This role will play a pivotal part in driving pipeline generation, revenue growth, and product adoption for our

B2B SaaS platform.

The ideal candidate brings strong expertise in demand generation, lifecycle marketing, experimentation,

marketing analytics, and revenue-focused execution within high-growth SaaS environments.

What You Will Do

Growth Strategy & Demand Generation:

• Develop and execute a data-driven growth strategy across the entire customer funnel — awareness,

acquisition, activation, engagement, and retention.

• Own demand generation programs across paid, organic, SEO, content syndication, partnerships, and

outbound support initiatives.

Partner closely with Sales and RevOps to drive high-quality MQLs, SQLs, and pipeline contributions.

• Design and run A/B tests and growth experiments to continuously optimize conversion rates across

channels.

• Identify new growth opportunities through market research, customer insights, and funnel analytics.

Performance Marketing & Channel Ownership

• Own and scale performance marketing programs, including paid search, paid social, display,

retargeting, review platforms, and marketplaces.

• Manage budgets, forecasting, ROI modeling, and performance optimization.
• Lead SEO and content-led growth initiatives in partnership with Content and Product Marketing

teams.

• Build and optimize conversion funnels across landing pages, website, email journeys, and product

onboarding.

Lifecycle Marketing & Funnel Optimization

• Own lifecycle marketing programs across lead nurturing, onboarding, activation, upsell, cross-sell,

and retention.

• Develop and execute automated workflows using marketing automation platforms.

Optimize trial and freemium conversion funnels (if applicable).

• Partner with Customer Success to improve product adoption, engagement, and renewal rates.

Analytics, Reporting & Optimization

• Own growth reporting dashboards and KPIs including CAC, LTV, MQL → SQL → Customer conversion

rates, pipeline coverage, and ROI.

• Analyze funnel performance, identify bottlenecks, and implement improvements.
• Establish a structured experimentation and growth optimization framework.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 9+ years of experience in growth, demand generation, or performance marketing roles within B2B

SaaS companies targeting the US market.

• Proven track record of driving revenue-impacting growth initiatives.
• Deep expertise in marketing automation, CRM, analytics, and performance marketing platforms such

as HubSpot / Marketo, Salesforce, Google Analytics, Segment, Amplitude, Mixpanel, and paid media

platforms.

• Strong analytical mindset with hands-on experience in A/B testing, CRO, funnel optimization, and

attribution modeling.

• Excellent communication and stakeholder management skills.

Preferred Skills & Qualifications

• Experience in PLG (Product-Led Growth) motion and trial-based SaaS models.
• Background in high-growth startup or scale-up environments.
• Experience in account-based marketing (ABM) and enterprise sales support.
• Familiarity with RevOps alignment and GTM optimization frameworks.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Skills: performance marketing,marketo,saas,hubspot crm,product led,gtm,salesforce,google anlaytics,b2b saas,growth strategy,growth marketing,demand generation,plg