CREF-Marketing Specialist

Job Summary: The Marketing Specialist expertly develops targeted communication and marketing strategies for both internal and external audiences, utilizing innovative content creation and delivery across print, digital, and electronic platforms. This role involves comprehensive research, writing, editing, proofing, and publishing of information that robustly supports the organization’s marketing and communications objectives. Furthermore, the Marketing Specialist takes charge of planning and executing impactful constituency and outreach events. As the brand ambassador for the organization, the Marketing Specialist ensures that all content powerfully reflects the mission and impact of the organization. Beyond the day-to-day duties of marketing and communications and content management, as a part of the Collision Repair Education Foundation (CREF) team members have the opportunity to drive impact for those looking to build lifelong skills and rewarding careers in the collision industry. This position will contribute to the team’s success with clear communication strategies leading to achieving the organization’s goals year over year and increasing impact.

Primary responsibilities include, but are not limited to, the following. Other duties may be assigned.

Operations:

• Collaborate with the Executive Director, Leadership Team and other cross-functional teams to propose and implement communication and marketing strategies to achieve the organization’s goals and objectives.
• Provide oversight and work collaboratively with third-party vendors, particularly key communication consultants.
• Adhere to all existing brand usage guidelines as well as develop new brand guidelines and templates as needed.
• Create content across various mediums (Web, print, PowerPoint, etc.) that effectively communicates key messages and aligns with the organization’s business goals.
• Lead the strategy for managing content on the organization’s current and future social media channels, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and other emerging platforms.
• Work in partnership with our agency to regularly update the organization’s public-facing website with fresh content and review existing content.
• Develop and implement a newsletter and email campaign strategy for both internal and external audiences.
• Actively pitch story ideas about the organization to local, regional, and national media outlets as appropriate.
• Select media that aligns with messaging and ensure content integration across different platforms.
• Utilize Google Add grants, Google Analytics and Mail Chimp to track, measure, and report the effectiveness of communication programs, marketing campaigns, and events.
• Identify stakeholders and target audiences to encourage engagement, while developing and maintaining relationships with relevant constituency groups. Represent the organization at various events, committees, and meetings as necessary.
• Assist in budget development for marketing and communications efforts while providing projections and recommendations.
• Utilize existing resources and skills to achieve or exceed desired outcomes related to current and future organizational goals.

Experience and Education:

Required

• A bachelor’s degree in communications, marketing, social/digital communications, or a related field is preferred; however, comparable education and experience will be considered. High school diploma or G.E.D. required.
• A minimum of 4 years of experience in print and digital publishing, social media platforms, and creating presentations using various software required.
• Excellent writing, grammar, and communication skills (both written and verbal) are essential; a writing sample may be requested.
• Strong analytical skills for tracking, measuring, and reporting outcomes.
• Experience working with cross-functional teams to achieve shared goals.
• A high level of personal and professional integrity and accountability is required. - Superior judgment, negotiation, and decision-making skills.
• Ability to interpret strategic vision into an operational model effectively.
• An exceptional communicator at all levels within the organization, possessing strong oral, written, and persuasive skills.
• Experience in non-profit marketing, including familiarity with Google Ad Grants, is preferred.