Digital Marketing Operations Specialist | Fintech

Position: Digital Marketing Operations Specialist

Location: Remote

Salary Range: AED 6,000 - 8,000 per month or equivalent amount in local currency

Working Days: Monday to Saturday

Working Timing: UK Shift

Role Overview

We are seeking a highly skilled Digital Marketing Operations Specialist – B2B to join our client's fast-growing team. In this role, you will be responsible for executing, optimizing, and analyzing multi-channel marketing campaigns across paid, organic, and social platforms. You will own campaign operations, performance analytics, and SEO optimization to ensure our marketing engine delivers high-quality leads and measurable revenue impact. The ideal candidate thrives in a fast-paced, data-driven environment, combines technical expertise with creative problem-solving, and is eager to contribute to the growth of a fintech company serving startups and SMBs across the Middle East.

Responsibilities

• Execute and manage multi-channel marketing campaigns across email, paid media, organic, and social in collaboration with the marketing and sales teams.

• Set up, monitor, and optimize campaigns within platforms like HubSpot, Google Ads, Meta Ads Manager, TikTok Ads and LinkedIn Ads.

• Ensure all campaigns are properly tracked, tagged (UTM), and reported, maintaining accuracy across systems.

• Build, update, and maintain Google Data Studio (Looker Studio) dashboards to monitor campaign performance, lead flow, and key KPIs (MQLs, SQLs, CPL, CAC).

• Analyze marketing performance data to identify trends, insights, and opportunities for optimization.

• Provide actionable reporting to marketing leadership to support agile decision-making.

• Manage the operational aspects of on-page, off-page, and technical SEO in collaboration with content and web development teams.

• Conduct regular SEO audits to identify issues, recommend fixes, and ensure implementation.

• Perform keyword research, competitive analysis, and content optimization using tools like Ahrefs, SEMrush, and Google Search Console.

• Monitor organic search performance and recommend strategies to improve rankings, visibility, and traffic.

• Work closely with the marketing team to drive continuous improvements in campaign efficiency, lead quality, and conversion rates.

• Test and implement new tactics across campaigns, SEO, and reporting to enhance marketing performance.

Who You Are

• 3–5 years of experience in digital marketing operations, campaign execution, analytics, and SEO within a B2B or services-driven environment.

• Proficiency in Google Data Studio (Looker Studio), Google Analytics 4, and marketing automation platforms like HubSpot or Zoho

• Solid understanding of SEO best practices, including technical, on-page, and off-page optimization.

• Hands-on experience with Google Ads, social ad platforms, and SEO tools (Ahrefs, SEMrush, Screaming Frog).

• Strong analytical skills with the ability to interpret data and translate insights into action.

• Highly organized, detail-oriented, and comfortable working in a fast-paced, deadline-driven environment.

Additional Requirements

• Experience in fintech, financial services, or working with startups/SMBs. Familiarity with CRO (Conversion Rate Optimization) and A/B testing tools. . . Basic understanding of HTML, CSS, and website management platforms (WordPress, Webflow).

What You'll Get

• Work at the intersection of fintech, startups, and digital marketing innovation.

• Play a key role in supporting and scaling high-performance marketing campaigns that drive measurable pipeline and revenue growth.

• Collaborate with a high-energy, cross-functional team that values data, creativity, and speed.

• Enjoy ownership of your craft with opportunities to drive improvements, test ideas, and showcase impact.