Social Media Marketing Specialist

Humanoid is the first AI and robotics company in the UK, creating the world’s most advanced, reliable, commercially scalable, and safe humanoid robots.

Our first humanoid robot HMND 01 is a next-gen labour automation unit, providing highly efficient services across various use cases, starting with industrial applications.

We're looking for a Social Media & Content Specialist who will help us build our voice in the world - one post, one story, one campaign at a time.

About the role:

You’ll shape and amplify Humanoid’s public presence across key social media platforms.

Your mission: tell stories that make our mission resonate, position us as thought leaders in robotics and AI, and drive meaningful engagement from both the technical and broader communities.

You’ll manage and grow our corporate social media accounts - starting with LinkedIn and Twitter/X, and expanding to Instagram.

You’ll also support the personal brand-building of our leadership on these platforms and work hand-in-hand with influencers and paid campaign partners to broaden our reach.

This role requires creative precision, technical fluency, and a pulse on emerging narratives at the intersection of robotics, AI, and public imagination.

Responsibilities:

• Own and operate Humanoid’s official accounts on LinkedIn, Twitter/X, and later, Instagram
• Create compelling, technically-informed content: posts, threads, visuals, memes, campaigns
• Develop and execute targeted paid campaigns across both B2B and B2C segment
• Collaborate with leadership to curate and grow their personal social media presence (especially on LinkedIn and Twitter)
• Launch and scale viral and community-driven formats that earn organic traction
• Build and maintain relationships with relevant tech and AI influencers
• Track engagement and optimize content based on data and trends
• Collaborate cross-functionally with design, engineering, and recruiting to translate product and culture into stories people want to follow

Expertise:

• 3+ years of experience in social media and content marketing, ideally within AI, robotics, or emerging tech
• Proven ability to run high-performance social accounts in both B2B and B2C contexts
• A portfolio or track record of technical storytelling and creative, viral-first campaigns
• Experience managing paid social campaigns (LinkedIn Ads, Twitter Ads, Instagram/Facebook)
• Familiarity with influencer collaboration—negotiating, briefing, co-creating content
• Sharp editorial instinct, excellent written English, and visual storytelling skills
• Technical curiosity: you love digging into complex topics and making them resonate
• Bonus: basic experience with graphic tools (Figma, Canva) or short-form video