Director of Strategy, Pharmacy Marketing

Become a part of our caring community and help us put health first

Humana’s Marketing organization is seeking a Director of Strategy, Pharmacy Marketing who has experience in the healthcare or pharmacy marketing sector to join the Pharmacy Marketing Team working remote anywhere in the US. As the Director reporting to the AVP of Pharmacy Marketing, you will lead, mentor and develop a team of 4 marketing professionals and serve as a trusted advisor and chief strategist, translating the overall marketing strategy to individual campaign strategies. Additionally, you will oversee the organization’s use of customer insights, guiding marketing innovation, supporting brand development initiatives, and elevating the overall marketing approach.

Key Role Functions

• Design innovative campaign strategies that amplify CenterWell Pharmacy brand presence, drive growth, and align with the organization’s business goals
• Proactively identify opportunities and champion novel approaches with a willingness to test and iterate new ideas to solve complex problems
• Define objectives and develop actions needed to reach and convert prospective customers and better engage with existing ones
• Outline the application of resources and capabilities needed to achieve objectives
• Partner closely with the Technology, Measurement and Optimization function to continuously assess and optimize the execution of marketing campaigns to ensure they are responsive to emerging trends and deliver measurable ROI
• Leverage market and customer research, competitive analytics, and data driven insights and anticipated trends to develop marketing strategies that drive growth for the Pharmacy business
• Guide the organization’s approach to channel, content, and messaging strategies
• Mentor and develop a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growth

A successful candidate will have the ability to develop overall marketing strategies and translate into individual campaign strategies with expertise in leveraging customer data and insights to support and enhance campaign strategies. Prior experience creating and testing insights-based customer concepts and innovation and partnering with analytics teams to assess and optimize marketing campaigns with the ability to ensure campaigns are responsive to market trends and deliver measurable ROI is also critical to success. Additionally, they will have a proven track record of mentoring and developing teams, fostering a culture of innovation, accountability, and continuous learning with experience in setting clear goals, performance metrics, and providing regular feedback and guidance.

Required Qualifications

Use your skills to make an impact

• Bachelor’s degree or higher in marketing, advertising, communications, business, or a related field
• 10+ years of experience in marketing, advertising and/or communications with some within healthcare or pharmacy marketing sector
• 5+ years of people management experience
• Experience developing and leading marketing strategies at scale
• Business-to-business and business-to-consumer marketing experience
• Superior communication (written/verbal) and presentation skills. The ability to structure a concise, fact based, clear presentation of findings, and effectively present this to any level in the organization
• Strong project management skills and business relationship skills, including a proven ability to think end-to-end, establish priorities, manage long-term projects, and manage multiple projects

Preferred Qualifications

• MBA or Master’s degree in marketing, advertising, communications or a related field
• Prior marketing experience with Fortune 500 Company
• Experience working with Salesforce Marketing Cloud
• A great sense of humor

Additional Information

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

To Ensure Home Or Hybrid Home/Office Employees’ Ability To Work Effectively, The Self-provided Internet Service Of Home Or Hybrid Home/Office Employees Must Meet The Following Criteria

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$168,000 - $231,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description Of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-27-2025

About Us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.