Senior Director of Growth Marketing

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

We are hiring a Senior Director of Growth Marketing to define, lead, and optimize the entire customer journey, driving efficient and scalable growth for Huckleberry as the marketing lead in the Growth Pod.

This role is the key strategic owner of the Growth Marketing Funnel—from User Acquisition (UA) through Activation and Retention. This leader reports to the VP of Brand Marketing, manages Director-level reports (who lead team execution), and serves as the primary marketing principal within the high-leverage, cross-functional Growth team (Product, Engineering, Analytics, UX Design).

The ideal candidate blends rigorous data analysis with creative strategy to connect paid efforts, organic content, and lifecycle messaging, ensuring maximum LTV:CAC.

Areas of Responsibility

Holistic Growth Strategy

- Full Funnel Strategy: Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth.

- Unit Economics (LTV:CAC): Own the ultimate accountability for optimizing the efficiency of the marketing investment. Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel.

Director Leadership & Alignment: Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy.

Cross-Functional Growth Pod Integration

- Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap.

- Data & Attribution: Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics.

- Experimentation: Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts).

Channel Strategy & Execution Oversight

- Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio.

- Performance Marketing: Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic).

Affiliate Management: Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume.

- ASO Ownership: Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads.

- Content Marketing: Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels.

- Lifecycle Marketing (Activation, Conversion & Retention): Oversee the strategy for CRM channels (Email, Push, In-App). Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion.

Requirements

• Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports
• Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention
• Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential
• Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC
• Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team
• In-depth understanding of creative strategy as it relates to performance marketing
• Paid User Acquisition mastery

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.