Product Marketing Lead

Hubmee is a personal life management service.

We create a product that helps people organize their life, finances, documents, family events, and responsibilities in one place. Now we are looking for CMO -a person who will become the voice and support for our users.

What we offer:

• Working on a product that has a real impact because everything you do is immediately reflected in the product and the lives of users. Your efforts are visible and tangible.
• A young, ambitious team that cares about the product and supports each other. We believe in openness, speed, and healthy initiative.
• English lessons with a professional teacher
• The opportunity to become a co-owner (an option for company shares in the future.)
• Remote work format, flexible schedule, and trust in your responsibility.

Objectives of This Role:

• Convert prospects into paying customers through targeted product marketing campaigns.
• Improve the product's monthly recurring revenue (MRR) and reduce churn rates.
• Enhance user engagement and content output aligned with Hubmee’s brand values.

Responsibilities

• Develop and execute a comprehensive marketing strategy that reflects the company's mission and values.
• Collaborate with cross-functional teams (Marketing, Engineering, Design, and Product) and external partners to achieve marketing goals.
• Lead the creation and dissemination of all product marketing content.
• Manage product marketing timelines, budgets, and campaigns to ensure maximum ROI.
• Champion Hubmee's product narrative across all platforms, ensuring consistency and engagement.
• Educate team members across departments on product positioning and updates.
• Evaluate and implement effective monetization strategies, refining marketing funnels to accelerate growth.
• Implement innovative growth hacking techniques for enhanced user acquisition and conversion.
• Conduct competitive analysis and ongoing market research to keep our strategies ahead of the curve.

How We Envision Our Future Team Member

• Minimum 5 years of marketing experience in the IT sector, preferably with B2C products.
• Proven track record in the US market.
• Hands-on experience in content creation, social media management, and performance analytics.
• Fluent in English (Upper-Intermediate level or higher).
• Expert knowledge of digital marketing tools and metrics (SEO, SMM, PPC, CPM, CTR, etc.).
• Demonstrated ability to develop strategic marketing campaigns based on market trends and product lifecycle.
• Strong analytical skills with a proven ability to utilize data in decision-making, A/B testing, and market research.
• Proactive, ownership-driven professional who thrives on independence and is adept at managing multiple tasks.