Growth Marketing Manager

Company Description: HR Profile

Job Description: At HR Profile, we connect talent with opportunities that make an impact.

We are looking for a Growth Marketing Manager for a fast-growing B2B SaaS company operating in the financial technology and commercial real estate lending space. This role is critical to driving pipeline growth through performance marketing, full-funnel optimization, and highly autonomous execution.

Your Mission

You will own and execute the growth marketing strategy end to end — from paid acquisition to demo booking. You will operate as a key growth driver within a lean team, building, testing, and scaling initiatives through data, continuous experimentation, and intensive use of AI tools.

Key Responsibilities

• End-to-end funnel ownership: Own performance across the entire funnel, from ad impression to demo booking, ensuring a cohesive and optimized experience at every stage.
• Paid media planning and execution: Design, launch, and optimize paid media campaigns, primarily on Meta Ads (required) and Google Ads (strong plus), managing meaningful monthly budgets with a clear focus on ROI.
• Sales-assisted funnel optimization: Continuously improve sales-assisted funnels (non-PLG), focusing on demo booking rates, lead quality, and buying intent.
• Continuous growth experimentation: Lead experimentation across audiences, messaging, creatives, channels, and formats, making data-driven decisions based on measurable results.
• AI-driven execution: Actively integrate artificial intelligence tools (such as ChatGPT, Claude, Midjourney, and others) into daily workflows to accelerate execution, analysis, and ideation.
• Metrics analysis and CAC optimization: Monitor and analyze full-funnel performance metrics, with a strong focus on CAC optimization and documented, data-backed improvements.
• HubSpot and paid media data ownership: Own data quality, reporting, and visibility within HubSpot and advertising platforms to support informed decision-making.
• Copywriting and creative direction: Write advertising copy and lead creative direction independently, without reliance on a dedicated design team.
• Full autonomy and execution ownership: Operate independently in an environment without predefined structure or a marketing team, prioritizing initiatives, solving problems, and executing without constant supervision.

Required Qualifications

3–8+ years of hands-on experience in performance marketing, ideally within B2B SaaS

• Proven experience managing significant monthly paid media budgets (Meta Ads required)
• Strong ownership mindset with high autonomy and problem-solving ability
• Demonstrated ability to optimize CAC with real, measurable results
• Strong command of HubSpot and advertising platforms
• AI-native profile, actively using AI tools in daily marketing execution
• Advanced English (spoken and written)

Preferred

• Experience in fintech, lending, real estate, or financial services
• Exposure to non-digital acquisition channels
• SEO awareness and understanding of its role within a broader growth strategy

Role Conditions

• Fully remote position
• Individual contributor role
• High-impact, fast-paced, low-structure environment

Looking for a role where you fully own growth outcomes?

Apply now and help scale the next stage of growth.