Digital Marketing Specialist

Job Title: Digital Marketing Specialist (Saudi Market Focus)

Location: Remote (KSA-based)

Employment Type: Full-time 10-6

Reports To: Marketing Manager or Client Services Director

Job Summary

We are looking for a Digital Marketing Specialist with expertise in the Saudi market to develop and execute high-impact marketing campaigns. The ideal candidate should have strong knowledge of Saudi consumer behavior, social media trends, and Arabic content marketing. You will work with clients across industries (e.g., e-commerce, hospitality, real estate) to enhance their digital presence and drive engagement.

Key Responsibilities

• Develop and implement Saudi-focused digital marketing strategies (social media, SEO, PPC, email, influencer marketing).
• Create high-quality Arabic & English content (posts, ads, blogs, videos) tailored to Saudi audiences.
• Manage social media accounts (Instagram, Snapchat, TikTok, LinkedIn, X) with a deep understanding of local trends.
• Run paid ad campaigns (Meta Ads, Google Ads, TikTok Ads) optimized for KSA audiences.
• Conduct market research on Saudi consumer preferences, competitors, and industry trends.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Insights, SEMrush).
• Collaborate with influencers and content creators in Saudi Arabia for brand partnerships.
• Ensure all marketing materials comply with Saudi cultural norms and regulations.
• Present reports to clients with actionable insights and ROI analysis.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of digital marketing experience, preferably in a Saudi-based agency or brand.
• Native or fluent Arabic (with excellent written skills) + strong English proficiency.
• Expertise in Saudi social media platforms (Snapchat, TikTok, Instagram, X).
• Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools.
• Strong analytical skills with the ability to interpret data for decision-making.
• Knowledge of Islamic marketing principles and cultural sensitivities.