Manager, Business Analytics (Marketing)

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Manager, Marketing Analytics, you lead a team of analysts to drive data-informed marketing decisions across the organization. You oversee the development and implementation of marketing analytics strategies that deliver actionable insights and recommendations. By collaborating with cross-functional teams, including marketing, sales, product, and finance, you ensure data is leveraged to optimize campaign performance, customer acquisition, retention, and ROI. You are responsible for mentoring your team, delivering marketing intelligence solutions, and enabling leadership to make informed, data-backed decisions that accelerate growth and strengthen the company’s market position.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What You Do Each Day

• Manage and mentor a team of marketing analysts to ensure effective delivery of marketing analytics projects.
• Partner with marketing, sales, and product stakeholders to understand campaign goals and define data requirements.
• Develop and implement marketing data analysis strategies to optimize campaign performance and customer engagement.
• Oversee the creation of dashboards, reports, and visualizations that provide actionable insights into marketing channels, campaigns, and customer behavior.
• Ensure data integrity, accuracy, and consistency across marketing analytics reports and processes.
• Conduct advanced marketing analytics to identify audience trends, channel effectiveness, opportunities for optimization, and areas for growth.
• Collaborate with marketing operations, IT, and engineering teams to ensure proper tracking, data collection, storage, and accessibility.
• Present marketing performance insights and recommendations to senior leadership and cross-functional stakeholders.
• Establish key marketing KPIs (e.g., ROI, CAC, CLV, conversion rates) and metrics to track the effectiveness of campaigns and strategies.
• Stay current on industry trends, marketing analytics tools, and best practices to drive innovation and competitive advantage.

Qualifications

• 5+ years of experience in marketing analytics or a related field, with at least 1 year of people leadership experience
• Proficiency in marketing analytics and data analysis tools (e.g., SQL, Tableau, Power BI, Google Analytics, Adobe Analytics)
• Experience with marketing intelligence software, customer data platforms (CDPs), and data visualization tools
• Bachelor’s degree in Marketing, Business, Data Science, or equivalent work experience
• Strong understanding of marketing metrics, statistical analysis, data modeling, and campaign performance measurement

What Will Help You Succeed

• Strong leadership and team management skills
• Excellent communication and presentation abilities
• Analytical mindset with a focus on problem-solving and critical thinking
• Ability to translate complex data into clear, actionable insights
• Collaboration and adaptability in working with cross-functional teams

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

_Location Dependent Information

This role is open to candidates and the expected salary range for this role is $116,000-$145,000 + equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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