Healthcare Marketing Automation Manager

Company Description

HosTalky® is a mobile and desktop app designed for healthcare professionals to connect, collaborate, and stay organized with AI-powered tools. The app aims to improve work-life balance and enhance the quality of care for healthcare professionals worldwide.

Role Summary:

As a Healthcare Marketing Automation Manager, you will be responsible for implementing and managing automated marketing campaigns that target both healthcare professionals and patients, using marketing automation tools to drive engagement and conversions.

Key Responsibilities:

• Design, execute, and optimize automated email and marketing campaigns.
• Segment target audiences and personalize marketing messages to improve engagement.
• Integrate marketing automation tools with other platforms (CRM, social media, etc.).
• Track campaign performance and optimize workflows based on data insights.
• Ensure compliance with healthcare marketing regulations and industry best practices.
• Collaborate with cross-functional teams to align automation with overall marketing goals.

Job Qualifications:

• Bachelor’s degree in Marketing, Technology, or related field.
• 3+ years of experience in marketing automation, preferably in healthcare.
• Experience with marketing automation platforms such as Marketo, HubSpot, or Pardot.
• Strong analytical skills and ability to leverage data to improve campaigns.
• Familiarity with healthcare compliance and regulations.