Franchise Marketing Coach

Description:

Franchise Marketing Coach

HorsePower Brands is a portfolio company of franchise brands in the home services industry delivering first-in-class customer service and experiences! As a rapidly growing enterprise, it’s important that our employees have an entrepreneurial attitude, an embracing mindset toward change, and can manage/prioritize multiple concurrent projects.

Position Overview:

In this role where the ideal candidate will be responsible for creating and executing our print marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

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Key Responsibilities:**

• Marketing Strategy & Execution: Develop and execute marketing strategies and campaigns to drive lead generation and booked appointments, while collaborating with teams and vendors, analyzing performance, and optimizing for continuous improvement.
• Franchisee Support & Training: Lead onboarding and training calls for new franchisees, provide ongoing educational sessions, and offer marketing consultations to support franchisee success and productivity.
• Brand & Communication Management: Collaborate with the creative team to manage brand guidelines, ensure franchisee alignment with marketing strategies, and actively engage in cross-brand initiatives within the HorsePower Brands marketing community.
• Operational Management: Develop and document systems to streamline marketing operations, ensuring efficiency and consistency across the brand. Oversee key functions including budgeting, analytics, lead generation, reputation management, website strategy, and event execution. Support local franchisee initiatives and collaborate across departments as needed.
• Other duties as assigned

Requirements:

• Minimum of three (3) or more years of experience in marketing.
• Proven ability to multi-task effectively.
• Strong verbal, written, and organizational skills.
• Enthusiastic about engaging in high levels of collaboration and attending meetings.
• Excellent B2B customer service and communication skills.
• GED or high school diploma.
• Bachelor's Degree in Communication, Marketing, or a related field, preferred.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. The associate in this role should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

SVHB Marketing LLC d/b/a HorsePower Brands, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

EOE/E-Verify Employer

HPBIND