Senior Digital Marketing Analyst

Join a dynamic digital marketing analytics team where you will help shape measurement strategy, improve reporting, and turn complex data into clear business insights. This remote contract-to-hire opportunity is ideal for a hands-on analyst who enjoys partnering across teams, owning dashboard evolution, and strengthening marketing performance across multiple channels.

Responsibilities

• Lead analysis across paid display, paid social, email, SEO, SEM, and website performance.
• Define KPIs, reporting standards, and measurement frameworks that support consistent decision-making.
• Evaluate trends, attribution, and return on investment to help guide optimization efforts.
• Translate analytical findings into clear recommendations for marketing and business stakeholders.
• Own the strategy and ongoing development of core marketing dashboards and reports.
• Work closely with internal and external developers to manage enhancements and reporting improvements.
• Convert business needs into detailed technical requirements for analytics and dashboard solutions.
• Prioritize requests, manage feature updates, and support dashboard quality through QA and user testing.
• Partner with marketing and channel teams to align on reporting needs, tracking, and taxonomy standards.
• Present findings and dashboard updates to senior stakeholders in a clear, confident, and actionable way.
• Support data governance efforts by documenting metrics, improving tracking quality, and identifying measurement gaps.

Skills

• 5 to 8+ years of experience in marketing analytics, digital analytics, or growth analytics.
• Strong hands-on experience analyzing paid media, social, email, SEO, SEM, and web performance.
• Advanced SQL skills and comfort working with large datasets.
• Experience with analytics and BI tools such as Google Analytics, Looker, Tableau, or Power BI.
• Solid understanding of marketing funnels, attribution, experimentation, and performance measurement.
• Experience managing external vendors, agencies, or implementation partners.
• Ability to communicate complex information clearly to different audiences, including senior leaders.
• Strong organizational skills and the ability to manage multiple priorities with limited supervision.

Preferred Skills

• Experience with multi-touch attribution or marketing mix modeling.
• Exposure to CDPs or marketing data warehouses such as BigQuery or Snowflake.
• Background supporting high-investment paid media programs.
• Experience in the health insurance industry.
• Familiarity with research methodologies, data quality standards, and statistical analysis.
• Experience using tools such as Qualtrics, SPSS, or text analytics platforms.
• Ability to work effectively with product managers, designers, engineers, and marketing teams.

Horizontal is committed to fostering an inclusive workplace where diverse perspectives, backgrounds, and experiences are valued. We encourage applicants from all communities and are dedicated to creating an environment built on respect, equity, and belonging.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $41 - $78 per hour based on qualifications and experience.