Lead Marketing Specialist

Company: Hoplon InfoSec

Location: Dhaka, Bangladesh (Hybrid)

Employment Type: Full-time

Working Hours: 9:00 AM – 6:00 PM (Bangladesh Standard Time)

Working Days: Sunday – Thursday

Experience Required: Minimum 5 years

Joining: As soon as possible

ABOUT HOPLON INFOSEC

Hoplon InfoSec is a full-spectrum cybersecurity company headquartered in Oak Brook, Illinois, USA, with offices and delivery teams across North America, Europe, the Middle East, Asia-Pacific, and Bangladesh. We deliver end-to-end security services — including penetration testing, red teaming, incident response, digital forensics, threat intelligence, attack surface management, compliance audits, and security training — to organizations of every size across industries and regions.

Our Dhaka team is central to how we serve clients worldwide. We are looking for a Lead Marketing Specialist to own and grow our marketing engine from this office.

ROLE OVERVIEW

The Lead Marketing Specialist will drive Hoplon InfoSec’s marketing strategy and execution, working closely with the sales and leadership teams to generate qualified pipeline, strengthen brand presence, and support revenue growth across local and international markets. This is a hands-on leadership role: you will set direction and also build the campaigns, decks, and content that win business.

KEY RESPONSIBILITIES

• Develop, own, and execute the annual and quarterly marketing plan aligned with company revenue targets.
• Plan and run demand generation campaigns across digital, email, social, events, and partner channels to build a qualified sales pipeline.
• Prepare high-quality client-facing materials — pitch decks, proposals, RFP responses, capability statements, case studies, and service one-pagers — with strong attention to accuracy and presentation.
• Partner with the sales team on account-based marketing, lead nurturing, and conversion of marketing-qualified leads into closed business.
• Manage brand positioning, messaging, and content strategy for cybersecurity services across all channels.
• Oversee the company’s digital presence, including website content, SEO, LinkedIn, and paid campaigns.
• Plan and represent Hoplon InfoSec at industry events, webinars, conferences, and partner activities in Bangladesh and internationally.
• Conduct market, competitor, and buyer research — both in Bangladesh and in our international markets — to sharpen positioning and identify new opportunities.
• Adapt global messaging for the Bangladeshi market, including localized content, regulatory context, and locally relevant campaigns.
• Track, analyze, and report marketing performance against KPIs — lead volume, cost per lead, conversion rate, and pipeline contribution — and present findings to leadership.
• Manage the marketing budget, external vendors, and agency relationships.
• Mentor and guide junior marketing team members, setting standards for quality and output.
• Coordinate with global teams across time zones to maintain consistent brand and messaging.

REQUIRED QUALIFICATIONS

• Minimum 5 years of professional marketing experience, with demonstrated progression into a senior or lead capacity.
• Proven sales experience in the IT sector — B2B IT services, software, or cybersecurity — with a track record of contributing directly to revenue.
• Prior professional experience in Bangladesh, with working knowledge of the local B2B and enterprise technology market, buying cycles, and business culture.
• Established professional network within Bangladesh’s IT, banking, telecom, or enterprise sectors.
• Excellent communication skills in both Bangla and English, written and verbal, including client-facing presentation ability.
• Strong preparation skills — able to independently produce polished, accurate, and persuasive presentations, proposals, and marketing collateral to deadline.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Hands-on experience with digital marketing channels, CRM platforms, marketing automation, and analytics tools.
• Strong analytical skills with the ability to translate data into decisions.
• Ability to work independently, manage multiple priorities, and lead cross-functional initiatives.

PREFERRED QUALIFICATIONS

• MBA preferred, particularly with a marketing or strategy concentration.
• Prior experience marketing cybersecurity, IT security, or enterprise technology services.
• Experience marketing to international clients, especially in North American, European, or Middle Eastern markets.
• Familiarity with cybersecurity concepts, terminology, and the buyer journey for security services.
• Relevant professional certifications in digital marketing or product marketing.

COMPENSATION AND BENEFITS

• Salary: As per market structure, commensurate with experience and qualifications.
• Two yearly festival bonuses.
• Performance-based bonuses tied to measurable marketing and revenue outcomes.
• Hybrid working arrangement offering flexibility alongside in-office collaboration.
• Exposure to a global cybersecurity practice and international client base.
• Professional development and training opportunities.

WORK ARRANGEMENT

This is a hybrid position based in Dhaka. The successful candidate will split time between the Dhaka office and remote work, with in-office presence required for team collaboration, client meetings, and key business activities. Standard hours are 9:00 AM to 6:00 PM Bangladesh Standard Time, Sunday through Thursday.

HOW TO APPLY

Interested candidates are invited to submit a CV along with a cover letter outlining relevant IT sales and marketing experience. Applicants who can join at the earliest will be given preference.

Hoplon InfoSec is an equal opportunity employer. We welcome applications from all qualified candidates.