We’re looking for a detail-oriented Marketing Operations & Analytics Specialist to help us execute, measure, and optimise our short-term rental (STR) acquisition strategy. At Hometime, we’re genuine about bringing together a diverse team of experts to make short-term rentals better for everyone.

We’re a tech-enabled business combining the power of people with industry knowledge helping our ecosystem of homeowners, hosts and guests to have a five-star experience. We’re looking for a Marketing Operations & Analytics / RevOps (Part-Time or Fractional) to join our team as we build Australia’s largest collection of professionally managed holiday homes

About the role:

You’ll be the operational backbone of our marketing and revenue functions — owning our lead tracking, reporting infrastructure, and marketing automation systems.

This is a critical role to ensure our efforts across content, paid ads, referral, and sales enablement are measurable, trackable, and ultimately revenue-generating.

This is the job for you if you are excited to:

Enjoys streamlining systems and improving marketing/sales processes
Motivated by using data to uncover insights and drive decisions
Excited to test, learn, and optimise through growth experiments
Interested in marketing tools and automation (e.g. HubSpot, GA4, Zapier)
Thrives on cross-functional collaboration with Sales, Marketing, and Product teams
Energised by seeing their work directly impact leads, conversions, and revenue

What the day-to-day looks like in this role:

Marketing Analytics & Reporting

Build and maintain dashboards (HubSpot, GA4, Looker Studio) to track campaign and funnel performance
Set up and govern UTM tracking, event tagging (via GTM), and traffic source attribution
Monitor KPIs like CAC, ROAS, SQL conversion rate, content-assisted conversions

CRM & Workflow Automation

Manage lead lifecycle in HubSpot (lead scoring, workflows, deal stages, segmentation)
Ensure accurate lead flow from all acquisition sources (forms, calculators, paid campaigns)
Create marketing automation workflows for email nurtures, triggers, and segmentation

Campaign & Funnel Ops

Set up tracking for new campaigns, blogs, landing pages, and downloadable assets
Tag and attribute leads and conversions back to content pieces and acquisition channels
Support sales with lifecycle insights, MQL/SAL handoff data, and lead source insights

The must-have criteria for this role:

2+ years experience in marketing ops, CRM management, or revenue operations
Proficiency with HubSpot, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio
Comfortable working with data from paid ads (Google Ads, Meta), SEO, and referral campaigns
Experience setting up UTM systems, content attribution models, and automated workflows
Detail-oriented, organised, and highly reliable — you’re the type who double-checks tracking before launch
Strong written and verbal English communication skills
Can commit to a part-time role, with availability of up to 25 hours per week.

Bonus:

Experience supporting a startup or fast-moving growth team
Experience working in Webflow and integrating it with the sales/marketing tech stack

Tech stack you’ll use:

HubSpot (CRM, marketing automation, forms, workflows)
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Looker Studio (for dashboards)
Google Sheets + Airtable (for manual reporting)
Webflow
Notion, Slack, Loom (internal comms)

What we can offer you:

Competitive salary in line with your experience
Hybrid working model (in-office & from home)
Access to coworking and collaborative spaces
Coffee allowance on your own Airwallex card to enjoy at your local cafe
Birthday leave to celebrate all things you with your friends and family
Supportive paid parental leave policy including secondary carers, adoption leave and special maternity leave
Free time off between Christmas and New Year thanks to Hometime’s Holiday Week
Quarterly events, both virtual and in person, to come together with your teammates

About Hometime:

We’ve built the future ecosystem of short-term rental property management in Australia and New Zealand and since we started eight years ago, we’ve hosted more than one million nights booked. We’re proud to have a strong relationship with Airbnb and were their first official partner in Australia. We’re backed by some of Australia’s most prominent and respected venture capital firms. It’s an exciting time to join a growing team and lay the foundations of our future success.

Our online booking platform at Hometime.io delivers a new kind of experience with curated collections of holiday homes for every occasion. We handpick all our homes making sure they meet our quality standards and we offer guests on-the-ground support with our local network of expert hosting partners who live, work and directly support tourism in their communities. Guests receive the best rates for these properties available in every state and Hometime takes the guesswork out of finding the perfect place – where every stay feels like Hometime.