The Marketing Strategist plays a key role in developing and executing B2B marketing campaigns with a strong emphasis on email marketing strategy, lead generation, and audience engagement within the medical industry. This role focuses on leveraging analytics and marketing expertise to drive brand confidence and generate high-quality leads among healthcare professionals, medical referral partners, and decision-makers.

Key Responsibilities Include:

B2B Email Marketing & Lead Generation

Develop and execute targeted B2B email marketing campaigns to nurture prospects and drive conversions.
Optimize email content strategy, segmentation, A/B testing, and tracking to maximize engagement and ROI.
Analyze email performance metrics to refine strategy and improve effectiveness.

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B2B Marketing Strategy & Execution**

Collaborate with the VP of Marketing to align marketing strategy with business objectives.
Plan, manage, and lead day-to-day marketing initiatives across email, digital, web, and traditional channels.
Ensure marketing projects are executed on strategy, on brand, on time, and optimized for ROI.
Develop and implement B2B customer nurture programs to enhance engagement and retention.

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Analytics & Performance Optimization**

Track and analyze key marketing KPIs, ensuring campaigns meet performance goals.
Use data-driven insights to improve B2B campaign effectiveness and audience targeting.
Provide campaign recommendations to VP of Marketing based on analytics to optimize marketing spend and strategy.

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Digital Marketing Oversight**

Oversee B2B digital marketing initiatives, ensuring content is optimized for search and lead generation.
Cross-Channel Marketing & Audience Engagement of B2B marketing campaigns.
Support integrated marketing efforts across email, social media, digital advertising, website, and emerging channels.
Support the development of audience personas and marketing messaging tailored to the B2B medical industry.
Foster relationships with internal stakeholders and external partners to drive strategic initiatives.

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Qualifications & Experience:**

Proven experience in B2B marketing, preferably in the healthcare, medical, or DME industry with success and learning metrics.
Expertise in email marketing strategy, automation, and analytics (HubSpot, Marketo, or similar platforms).
Strong understanding of the marketing funnel, lead generation, and customer nurture strategies for B2B audiences.
Proficiency digital marketing, and campaign performance tracking.
Ability to manage multiple projects, align with business goals, and execute marketing initiatives effectively.
Strong experience with B2B marketing is required.

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ESSENTIAL DUTIES**

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Strategic Marketing Execution**

Work closely with the VP of Marketing to understand and execute the strategic marketing vision.
Define project steps, collaborate with marketing team members, and execute marketing initiatives aligned with B2B growth strategies.
Build relationships with internal stakeholders and external partners to effectively drive execution and showcase measurable results.
Develop key performance metrics to assess the success of marketing initiatives, ensuring tracking and analysis for continuous improvement.

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B2B Email Marketing & Lead Generation**

Develop, execute, and optimize B2B email marketing campaigns to support lead generation and customer nurture strategies.
Develop, monito, and report on marketing collateral material for B2B sources.
Lead the creation and execution of email campaigns, ensuring alignment with sales and marketing goals.
Take a performance-driven approach by analyzing campaign success, refining strategies, and maximizing engagement.

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Cross-Channel Marketing**

Ensure all marketing initiatives are executed on brand, maintaining consistency across digital, email, web, social, and traditional channels.
Build compelling marketing presentations to showcase the impact of campaigns, effectively telling the story of marketing efforts.
Oversee and manage day-to-day marketing projects, ensuring timely execution from ideation to launch and performance reporting.

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Collaboration & Project Management**

Work closely with internal marketing team members and external partners to ensure marketing projects are successfully planned, executed, and completed.
Review marketing materials and team outputs to ensure alignment with core marketing objectives and brand standards.
Manage multiple projects simultaneously, lead new marketing initiatives, and contribute fresh ideas to enhance campaign effectiveness.
Coordinate marketing efforts across multiple channels, platforms, and cross-functional teams to drive strategic goals.

Other Duties as Needed an Assigned.

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CORE SKILLS**

Solid strategic communications skills.

Proven email and marketing B2B strategy development and execution experience. Including developing creative briefs and working with internal and external marketing resources.

General Project Management Skills: Ability to define, plan, manage, and execute on a marketing project and help oversee other marketing or other team members to complete project work, on time and within scope.

Decision Making & Prioritization Skills: Organization and prioritization of tasks or project work based on marketing planning goals and strategies. Additionally, this role will use this skillset to define and assign key marketing work to allow team members or cross-functional teams.

Analytic Skills: Ability to conduct keyword research for marketing projects and the value of the keywords, implication on marketing projects and campaigns, as well as how to set KPIs and report on them.

Time management skills.

Ability to guide and motivate other team members within the organization – and the ability to work well and collaborate with internal teams such as Sales, IT, Creative, Product, Legal, HR, and Customer Service.

BS in Marketing, Journalism, or other relevant field.

Experienced in healthcare a plus.

Strong experience working with computers and a variety of marketing automation tools including Google Analytics, CRM/Marketing automation tools [HubSpot a plus], excel, PowerPoint, and word. Canva and other tools a plus.

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HCD VALUES**

Must demonstrate the HCD Value Be Compassionate - We lead every customer interaction with compassion— prioritizing listening, understanding, and respect.
Must demonstrate the HCD Value Servant Leadership - We support, empower, and encourage/ motivate our team members to foster growth, collaboration, and success.
Must demonstrate the HCD Value Inspire & Innovate - We embrace new ideas, challenge boundaries, and transform potential through fearless collaboration and shared passion.
Must demonstrate the HCD Value Show Empowered & Accountable - We equip our team with resources and autonomy to foster ownership and drive exceptional results.
Must demonstrate the HCD Value Customer First - We dedicate ourselves to understanding and anticipating our customers’ needs to deliver an unparalleled, personalized experience.

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EDUCATION/EXPERIENCE**

Bachelor’s degree
Five or more years of Marketing work, including managing marketing projects, defining KPIs, reporting on project results.
Five or more years in B2B marketing campaigns, email campaigns.
Three or more years helping to develop marketing presentations to showcase marketing planning, marketing strategy, or marketing effort successes.
A Plus: Healthcare B2B Marketing campaign strategy and execution.