Product Marketing Dir

Job Title: Product Marketing Director

Location: Remote

Who We Are

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. NWEA, a division of HMH, supports this mission through its learning science-based approach to assessment and learning. Together, HMH and NWEA partner with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities.

What You’ll Do

The Product Marketing Director (Individual Contributor) will drive growth and market impact for NWEA MAP Growth and Professional Learning offerings.

This role is ideal for a hands-on, execution-focused product marketer who enjoys collaborating on go-to-market strategy, building compelling messaging, and enabling sales teams with high-quality content and insights. You’ll work cross-functionally to bring products to market, refine positioning, and translate customer needs into clear, differentiated value.

This is not a people management role. Success is defined by strong individual execution, influence, and collaboration across teams.

Responsibilities

Drive Go-to-Market Strategy & Execution

• Collaborate on go-to-market plans.
• Develop clear, differentiated positioning and messaging grounded in customer needs.
• Lead marketing support for relevant product launches, releases, and updates.
• Partner cross-functionally to execute integrated campaigns and initiatives.

Enable Sales & Drive Revenue

• Create compelling sales enablement materials (presentations, collateral, tools).
• Equip sales teams with messaging, competitive insights, and training.
• Support pipeline growth and retention through effective marketing assets and programs.

Develop Customer-Centered Messaging & Content

• Translate market, customer, and product insights into clear, impactful messaging.
• Create high-quality content that supports demand generation and thought leadership.
• Ensure consistency and clarity of messaging across channels and teams.

Collaborate Cross-Functionally

• Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams.
• Contribute to competitive intelligence and market insights.
• Support field marketing efforts with adaptable, regionally relevant messaging.

What You’ll Need

• 6–10 years of B2B product marketing experience (preferably in education or SaaS)
• Experience owning or contributing to go-to-market strategy and execution.
• Strong writing and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging.
• Experience creating sales enablement assets and supporting revenue teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Collaborative mindset with the ability to influence without authority.
• Understanding of K–12 education landscape is a plus.
• Bachelor’s degree required.
• Travel approximately 3-4 times/year.

What We’re Looking For

• Deep knowledge of K–12 assessments and assessment-driven products.
• Familiarity with K–12 professional learning offerings and educators’ needs.
• Ability to balance strategic thinking with hands-on execution.
• Brings a strong point of view while remaining open to feedback and iteration.
• Outcome-oriented mindset with a focus on adoption, engagement, and revenue impact.
• Proven ability to thrive in cross-functional environments and drive work forward through influence.

Salary range: $108 - $113K.

Application Deadline: The application window for this position is anticipated to close on April 26, 2026. We encourage you to apply as soon as possible. The posting may be available past this date but is not guaranteed.

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.