Digital Marketing Manager

Job Title: Digital Marketing Manager

At HGI., we specialize in building high-performing remote teams that fuel business growth, efficiency, and success. With a strong presence in Australia and the Philippines, we offer scalable and cost-effective workforce solutions tailored to each client’s unique needs.

We're looking for an experienced and results-driven Digital Marketing Manager to lead and optimize our online marketing efforts. The ideal candidate must have a strong background in managing Google Ads and Facebook Ads, with a proven track record of driving performance and ROI through strategic digital campaigns. This role is ideal for someone who is analytical, creative, and deeply familiar with the fast-evolving landscape of digital marketing.

Key Responsibilities:

• Plan, execute, and optimize paid digital campaigns across Google Ads and Facebook Ads platforms.
• Manage daily operations of social media platforms (e.g., scheduling posts, engaging with followers, and tracking performance).
• Oversee content creation and publishing, ensuring brand consistency across all digital channels.
• Continuously analyze campaign performance and adjust strategies to improve reach, engagement, and conversions.
• Monitor daily ad spend, identify trends, and report on key performance metrics (CPC, CTR, ROAS, etc.).
• Conduct A/B testing on ad creatives, copy, and targeting to identify areas of improvement.
• Provide regular performance reports and insights to stakeholders.
• Stay updated with platform changes, digital trends, and best practices to keep campaigns competitive.
• Collaborate with design, sales, and content teams to align campaigns with business goals.

Qualification & Requirements:

• Minimum 2 years of experience working as a Digital Marketing Manager or in a similar role.
• Proven hands-on experience with Google Ads and Facebook Ads (Meta Ads Manager), including campaign creation, targeting, budgeting, and optimization.
• Strong understanding of key digital marketing metrics and analytics tools (e.g., Google Analytics, Meta Business Suite).
• Experience with conversion tracking, pixel implementation, and audience segmentation.
• Ability to think strategically and execute with attention to detail.
• Excellent communication and reporting skills.
• Strong problem-solving and analytical thinking abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work independently, manage deadlines, and report progress regularly.
• Own laptop/PC (minimum i5 8th Gen processor, 8GB RAM)
• Stable internet (at least 10 Mbps download speed)

How to Apply:

Interested applicants may apply through this link: https://bit.ly/41lHEiP.

Please note that this is a full contractor/freelance role.