Manager, Lifecycle Marketing

Responsibilities

● Own and develop a comprehensive lifecycle marketing strategy across email and SMS

channels, working closely with our Brand Director to achieve overall brand and business

objectives

● Build and optimize thoughtful email journeys throughout the customer lifecycle, with a

particular focus on both new customer conversion and engaging our customers beyond

their initial purchase

● Lead the development and launch of our SMS marketing program from the ground up,

including strategy, implementation, and optimization

● Work with the marketing team to design and launch a new loyalty/referral rewards

program, ultimately becoming the primary owner of the program

● Develop and maintain a robust testing and optimization program across all lifecycle

marketing initiatives

● Own reporting and analysis of all email and SMS program performance, with focus on

wedding lead conversion and revenue contribution

● Collaborate closely with Creative, Performance Marketing, Customer Service, and Retail

teams to ensure consistent customer experience and messaging

Who you are

You're a strategic thinker who can both see the big picture and execute on the details. You have

a proven track record of building successful email marketing programs and are excited about

the opportunity to launch new channels like SMS. You're analytical and data-driven, but also

understand the importance of brand voice and customer experience. You work well

independently while maintaining strong collaborative relationships across teams.

Minimum requirements

● 5-8 years of experience in email marketing, CRM, or lifecycle marketing

● Strong experience with ESP platforms, preferably Klaviyo

● Deep understanding of email marketing best practices, including privacy regulations,

authentication protocols (SPF, DKIM, DMARC), and deliverability optimization

● Proven track record of maintaining high deliverability rates and engagement metrics

● Proven track record of developing and executing successful lifecycle marketing

programs

● Experience with web analytics tools (Google Analytics, Amplitude, or similar)

● Proficiency with BI tools (Tableau or similar)

● Strong analytical and problem-solving skills

● Excellent project management and cross-functional collaboration abilities

● Experience with email development and HTML/CSS

You may also have (not required)

● Experience launching and managing SMS marketing programs

● Background in fashion, retail, or e-commerce

● Experience with loyalty or referral program development

● Experience integrating various marketing automation tools

● Background in wedding or formal wear industry