Senior Product Marketing Manager – InRiver PIM

Job Title: Senior Product Marketing Manager – InRiver PIM

Position Type: Long-term contract ongoing, and potential to convert if/ when headcount becomes available

Location: 100% remote

The (Senior) Product Marketer, PIM is a subject matter expert in PIM solutions. To be specific, at The client Companies, this tool is the InRiver PIM. This person's responsibility is to be an absolute expert in the way this tool should be used by client Companies' brands in order to create great end-customer experiences via their D2C and Omnichannel platforms, in sync with related tools in the tech stack, such as DAM, MDM, and eMerchandising tools. Importantly, this person will use their expertise in these tools, combined with their business & marketing acumen, to become the "face" of these tools to business audiences. Accordingly, they will own the Go-to-Market Training & Activation plan and will be responsible for ensuring the strategic usage & adoption of these tools are a success.

Key Responsibilities:

• Be an expert in inriver PIM and/or similar tools.
• Own the global activation strategy for PIM to ensure that once end-users are trained in these tools, they are empowered and given the right information to strategically use them to activate smart merchandising and content campaigns that yield tangible growth for the business.
• Identify all tasks that brands need to complete in these tools to configure a best-in-class eCommerce website.
• Architect materials & lead trainings to facilitate the setup and maintenance of these tools for our brand business teams.
• You will work cross-functionally with brand-specific digital expert teams, product teams, and market-level eCommerce teams to serve as the expert for these two tools.
• You should be able to explain how to drive business growth by strategically using these tools.
• You will be responsible for documenting strategic activation playbooks (both enterprise wide and market specific) for how to best leverage capabilities to drive KPIs.
• Be able to steer meetings & brainstorm sessions, with a laser-focused mindset on producing results.
• Our global brands each have different needs and big ideas; and you must be able to sift through the thousands of requirements and ideas to identify what can really move the needle in a timely fashion.
• Work collaboratively across key teams within the organization.
• Have a perspective on how product data needs will continue to evolve in the future (e.g., AI, automation, personalization) and what this means for our product roadmap and tooling strategy

Needed Skills:

• Ample experience working hands-on in both PIM and eMerchandising tools for D2C website
• Bonus if experience directly with inriver PIM and/or Fredhopper
• Ample experience with global data sets & global stakeholders (vs single market)
• Digital Product & eCommerce background
• A proactive go-getter. Must be action oriented and proactive - identify gaps and suggest solutions on your own accord vs. waiting for someone to outline tasks for you. Owner mentality.
• Bias for action.
• Excellent soft skills and ability to create relationships with brands and key stakeholders.
• Excellent presentation skills (must be strong in putting together powerpoint presentations and other marketing material, as well as delivering presentations in person/on zoom to large audiences and senior stakeholders)
• Excellent written and verbal communication. Must have an affinity for documentation and writing. You will be responsible for translating technical capability into compelling business benefits.
• Vocal, assertive, confident, proactive, quick, organized, self starter, process oriented, problem solver, analytical thinking
• A very strong understanding of how features & functionalities work on a software platform, and the ability to translate these technical functions into non-technical business benefits for global beauty brands
• Comfortable operating in a highly complex matrix environment

Qualifications:

• Minimum of 10+ years’ experience in eCommerce Business Management or eCommerce Product Management or Product Marketing (ideal if a combination of these).
• D2C eCommerce background (vs retailer)
• An expert in PIM and related systems
• Experience overseeing complex, multi-workstream products and solutions