Campaign Marketing Manager

Job Title: Campaign Marketing Manager

Contract Duration: Contract Length: 6 Months

Location: Remote (US)

Hours: part time hours. Estimated around 20 a week but open to more for some periods of activity/demand.

Role summary:

The Campaign Marketing Manager owns campaign planning and orchestration for approved SMB lifecycle-supported campaigns, including newsletters, content-driven ad hoc campaigns, seasonal moments, product launches, tentpole initiatives, and cross-functional requests. This person proactively monitors content, product, seasonal, and business moments; identifies when a new asset or update should become a lifecycle campaign; recommends audience, message angle, CTA, timing, suppression considerations, and success metrics; and turns approved opportunities into execution-ready briefs. They work within approved lifecycle priorities and strategic guardrails.

Core responsibilities:

• Proactive campaign opportunity identification across content calendars, product updates, seasonal moments, business priorities, and stakeholder conversations.
• Monitor content calendars, product updates, seasonal moments, and stakeholder channels to identify timely ad hoc campaign opportunities.
• Recommend when new content, launches, or business moments should be repurposed into lifecycle email campaigns.
• Translate approved ad hoc opportunities into execution-ready campaign briefs, including audience, message angle, CTA, timing, suppression considerations, tracking, and success metrics.
• Partner with the Lifecycle Marketing Manager and Marketing Ops to ensure campaigns fit audience fatigue, suppression, routing, and reporting frameworks; escalate when a request requires new operational infrastructure.
• Coordinate intake, recommend prioritization, manage timelines and dependencies, and set stakeholder expectations across campaign requests.
• Write campaign briefs and submit them to content, design, Campaign Ops, and Marketing Ops for execution.
• Review campaign performance, summarize learnings, and recommend future campaign improvements.

Profile:

• 4-6+ years in campaign marketing, lifecycle marketing, demand gen, product marketing, or CRM marketing.
• Strong brief-writing, stakeholder management, and project coordination skills.
• Able to translate approved marketing requests into clear audience, message, channel, and execution plans.
• Comfortable working across content, design, marketing ops, sales, and product.
• Familiarity with marketing automation workflows (e.g., HubSpot) and B2B, SMB, SaaS, advertising, or marketplace businesses preferred.

Must-Haves:

• Experience working in a marketing automation or CRM platform (ideally HubSpot)
• Strong understanding of audience segmentation, suppression logic, lifecycle stages, campaign eligibility, and audience fatigue rules.
• Ability to write clear briefs that specify content needs, audience, trigger or send logic, exclusions, CTA, and timing.
• Campaign QA fluency.
• Campaign reporting literacy; able to read campaign performance and translate results into practical recommendations.
• Strong project management hygiene in tools such as Asana, Jira, Airtable, Monday, Smartsheet, or equivalent.

Nice-to-Haves:

• HubSpot campaign, email, list, or workflow experience.
• Experience managing newsletters or recurring editorial campaigns.
• A/B testing experience across subject lines, messaging, CTAs, audiences, timing, or landing destinations.
• Basic email deliverability and list health knowledge.
• Experience in B2B, SMB, SaaS, advertising, marketplace, or self-serve activation funnels.