Head of Growth Marketing

About the Role

MYZESTY is looking for an experienced and hands-on Head of Growth Marketing & Sales to lead the growth strategy for our AI-generative video and image editing app.

This is a senior leadership role with direct ownership of growth, revenue, monetization, marketing performance, and brand health. The successful candidate will lead the existing marketing functions while remaining highly hands-on during the initial growth stage.

You will work across paid acquisition, ASO, SEO, content, social media, retention, partnerships, sales, analytics, and monetization, while working closely with Product, Design, Engineering, Finance, and Executive Leadership.

Key Responsibilities

Growth & Marketing Strategy

• Develop and own the overall digital marketing and growth strategy.
• Drive app awareness, user acquisition, activation, retention, revenue, and brand growth.
• Lead multi-channel marketing across paid media, ASO, SEO, lifecycle marketing, content, social media, and influencer partnerships.
• Define MYZESTY's positioning and messaging within the AI creative and editing market.
• Conduct competitor and market research to identify growth opportunities.

Performance Marketing & Analytics

• Own key growth KPIs including CAC/CPI, LTV, ROAS, CPA, conversion, retention, and revenue.
• Monitor and optimize paid acquisition campaigns.
• Analyze campaign, user, and store performance and convert insights into actionable growth strategies.
• Build and maintain reliable marketing performance dashboards.
• Use tools such as GA4, Firebase, AppsFlyer, Adjust, and relevant platform analytics.
• Implement A/B testing, incrementality testing, and performance optimization.

Monetization & Revenue

• Develop and optimize pricing, subscription tiers, promotions, free trials, and in-app purchase strategies.
• Partner with Product and Finance on paywall design, pricing experiments, and regional pricing.
• Develop strategies to increase subscription and in-app purchase revenue.
• Support strategic B2B and partnership opportunities.

Team Leadership

• Lead and coordinate the existing marketing team across:
• User Acquisition & ASO
• Creative & Social Content
• Retention & Lifecycle Marketing
• Business Development & Partnerships
• Remain hands-on during the first year, contributing directly to marketing execution and strategy.
• Evaluate team performance and identify capability gaps.
• Hire, mentor, develop, or replace resources as required.
• Establish clear KPIs and accountability across the marketing organization.

Creative, Content & Brand

• Work closely with creative and content teams to develop high-performing campaigns.
• Review advertising creatives, messaging, social content, and brand communications.
• Identify emerging creative trends, formats, and opportunities.
• Ensure messaging effectively communicates MYZESTY's AI-powered features and competitive advantages.

Cross-Functional Collaboration

• Partner closely with Product, Design, Engineering, Finance, and Executive Leadership.
• Align marketing activities with product launches and roadmap priorities.
• Ensure marketing claims and AI-related messaging comply with relevant platform and advertising policies.

Requirements

• 7+ years of experience in digital marketing, growth marketing, performance marketing, or related roles.
• 3+ years of team leadership/management experience.
• Proven track record of driving measurable growth and owning performance KPIs.
• Strong hands-on experience across paid UA, ASO, lifecycle/retention, and organic/social marketing.
• Experience with mobile apps or consumer subscription products strongly preferred.
• Strong understanding of CAC/CPI, LTV, ROAS, retention, conversion, and monetization.
• Experience with analytics/MMP platforms such as GA4, Firebase, AppsFlyer, or Adjust.
• Strong written and verbal communication skills.
• Ability to develop positioning, messaging, and marketing strategies.
• Strong analytical, problem-solving, and decision-making skills.
• Demonstrated ability to manage multiple marketing functions and priorities.
• Willingness to work full-time on-site in Lahore.

Preferred / Bonus Experience

• Experience marketing an AI-powered, creative, video, image-editing, SaaS, or consumer technology product.
• Experience building a B2B/enterprise revenue stream alongside a consumer product.
• Experience with influencer marketing, partnerships, PR, or business development.
• Familiarity with Apple App Store and Google Play policies related to AI-generated content.
• Experience with subscription optimization, paywalls, pricing experiments, and regional pricing.
• Strong competitive intelligence and market research capabilities.

What We're Looking For

We are looking for a hands-on growth leader, not someone who only manages from a distance. During the first year, the successful candidate will be expected to personally drive strategy, analyze performance, improve campaigns, work with the existing team, and identify what resources are needed to scale. As MYZESTY's sales and user base grow, this person will have the opportunity to build and scale a high-performing growth marketing and sales organization.