This is a role for our client, a multi-faceted fashion house building unique jewelry and accessory brands. Their team is growing and they are looking to add a new member to their crew, so if you're looking to be part of a dynamic team you can join them on their mission as a Retention Marketing Manager.
Overview
We’re looking for a seasoned Retention Marketing Manager to take ownership of email, SMS, and direct mail efforts. In this role, you’ll craft and execute retention strategies that deepen customer loyalty, drive repeat purchases, and grow our subscriber base. Collaborating closely with our creative and e-commerce teams, you’ll ensure every touchpoint reflects a bold, experimental brand identity while delivering measurable results.
Responsibilities:
- Own the Strategy: You’ll lead email, SMS, and direct mail efforts, turning subscribers into superfans and repeat buyers.
- Campaign Architect: Collaborate with our design team to create retention-driven assets that are as bold and experimental as the jewelry they’re selling.
- Analytics Pro: Dive deep into data. Think repeat purchase rates, subscriber growth, and segmentation strategies that hit just right.
- Creative Collaborator: Give feedback on creative assets and make sure everything feels unapologetically —irreverent, stylish, and a little cheeky.
- Work Smarter: Keep the machine running smoothly with Asana (major bonus points if you already know your way around it) and ensure your campaigns are organized, efficient, and effective.
- Budget: You’ll own the retention marketing budget. That means prioritizing strategies that give our customers what they want and keep the bottom line looking sharp.
Requirements
- You’ve got 3+ years of experience in retention marketing, ideally with a direct-to-consumer brand.
- D2C background
- Previous experience with Klaviyo and Postscript
- Gen Z mindset (TikTok/pop culture savvy)
- Exceptionally strong at copywriting.
- You’ve worked with fashion or lifestyle brands. (Nice to have)
- Figma and Asana familiarity (Nice to have)
- Advanced English skill
- Availability to work full-time, from 9 AM to 5 PM EST
Perks - What’s in it for you?
- Competitive compensation in US dollars
- Canadian holidays