Marketing Manager

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

This role is for our client in the wellness & supplements industry. They're committed to making clean products that improve the health and wellbeing of their customers and the planet.

Candidates in any country in Latin America are encouraged to apply. This is a full-time and long-term remote contractor position.

Overview

As Performance Marketing Manager, you will play a key role in growing DTC revenue, with a primary focus on improving new customer acquisition and website performance. This role will oversee direct-to-consumer growth marketing, website merchandising, conversion rate optimization, and support paid media and comms within the DTC department. You’ll focus on finding the right audiences and converting into buyers through best-in-class landing pages and product pages.

The ideal candidate will bridge the gap between a pure growth marketing mindset and that of a hands-on Shopify expert who geeks out over improving metrics like revenue per session and units shipped per order. You’re not afraid to do the work that is required to deliver exceptional customer experiences on the Shopify platform, and you have a deep understanding of how to optimize the Shopify app ecosystem for growth.

Responsibilities

• ​Performance Marketing / Website Optimization (60%) Use data-driven insights and actions to improve new customer acquisition, AOV, subscription adoption, and channel marketing spend.
• Develop landing pages and optimize website merchandising to align with acquisition tactics, influencer partnerships, and profitability.
• Build,implement and manage the CRO/testing roadmap
• Collaborate with Brand & DTC stakeholders to meet Brand & Promotional objectives
• Assist in developing annual DTC promotion calendar
• Support product listings & content management
• Coordinate web development and technical roadmap
• Analytics & Reporting related to DTC operations (30%)
• Develop and maintain off-platform performance dashboards for paid media and acquisition
• Support paid media agency through ownership of paid media analytics and marketing attribution
• Analyze paid media outcomes to provide actionable insights and improve budget allocation.
• Inventory & Ops Reporting (10%)
• Finance, ERP, & Ops Support Inventory Reporting

Requirements​

Bachelor's degree in marketing or a related field5+ years of experience managing Shopify websites CPG industry experience required (nutrition/supplement experience preferred)

Proven track record of optimizing cross-channel media campaigns through Google Ads, Meta, TikTok, Pinterest and other media buying platforms.

Deep understanding of performance marketing, site merchandising, optimizing customer journeys, and unit economics in the DTC sales channel.

Experience working directly with agencies and web developers in alignment with technical roadmaps and project management.3+ years of experience working in a complex omni-channel business, ensuring that inventory and demand planning align with promotional calendars and sales velocity.

Demonstrated ability to manage and follow best-practices in Shopify back-end management, with discerning eye on apps that drive revenue expansion

.Experience with analytics tools like Triple Whale, Daasity, Shopify Analytics, or similar platforms.

• Perks - What's in it for you
• Compensation range: $4,000 - $5,000 per month.
• Please note that the final offer may vary based on the candidate's seniority, specific skill set, and performance throughout the evaluation and interview process.
• Join a company committed to health and wellbeing.
• Join a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities we live in
• Generous PTO Policy
• Excellent and dynamic work environment
• .Career development opportunities