Digital Marketing Specialist

Senior Content & Digital Marketing Manager

Location: Remote, Latin America (Colombia preferred)

Schedule: Full-time, 40 hours/week, with overlap with US Pacific Time

Engagement: Long-term independent contractor

About Us

Near is a global talent solutions company that connects leading businesses with top remote talent across Latin America. We help companies build high-performing teams by identifying and hiring exceptional professionals who can work seamlessly with international organizations.

About Our Client

Our client is a growing Silicon Valley-based technology company with an international team and a strong presence in the networking and technology space. They are looking for a senior, hands-on marketing professional who can take ownership of their content and digital marketing initiatives and become a key member of the team.

This is an opportunity for someone who enjoys being a “marketing army of one,” taking ownership, bringing creative ideas to life, and working closely with technical and sales teams to translate complex topics into compelling marketing content.

About The Role

We are looking for a Senior Content & Digital Marketing Manager who can take ownership of the company’s content and digital presence.

The ideal candidate is a creative, proactive, hands-on marketer who can develop content strategies, create and coordinate high-quality video content, manage the company website, produce written content, and support webinars and other marketing initiatives.

You will work closely with internal subject matter experts, sales engineers, and technical teams to turn complex technology topics into engaging content for customers and prospects. You will also coordinate with external freelancers and a digital marketing agency when specialized support is needed.

This is a highly autonomous role for someone who enjoys thinking strategically while also getting things done.

Key Responsibilities

• Develop and execute a content strategy across the company’s key digital channels.
• Generate creative ideas for YouTube videos, webinars, blog posts, and other content formats.
• Own the planning, production, and publishing of YouTube content, coordinating with internal experts and external freelancers when needed.
• Create and publish engaging blog articles, thought leadership pieces, and other written content.
• Plan and coordinate recurring webinars and other educational content initiatives.
• Manage and continuously improve the company website, including content updates, structure, usability, and overall digital experience.
• Support the ongoing evolution and future revamp of the website to make it more user-friendly and optimized for modern and AI-driven search experiences.
• Create and update marketing collateral, including datasheets, presentations, banners, and promotional materials.
• Work with sales engineers, technical writers, and other subject matter experts to transform technical information into clear, engaging marketing content.
• Coordinate external freelancers and creative resources for specialized work such as video editing, design, and content production.
• Serve as the main internal marketing point of contact for the company’s external digital marketing agency.
• Collaborate with the agency on SEO, paid media, Google Ads, and other digital marketing initiatives while maintaining ownership of the company’s broader content strategy.
• Use AI tools and emerging technologies to improve content ideation, production, research, and workflows.
• Track content performance and use insights to continuously improve the company’s marketing efforts.

Requirements

• 5+ years of experience in content marketing, digital marketing, creative marketing, or a related field.
• Strong experience developing and executing content strategies.
• Hands-on experience creating and managing video content, particularly for YouTube.
• Strong writing and storytelling skills, with experience creating blogs, thought leadership content, or other long-form content.
• Experience managing and updating websites through a CMS. HubSpot experience is highly valued.
• Experience planning and coordinating webinars or other virtual events.
• Strong creative mindset with the ability to generate new ideas and turn them into actionable marketing initiatives.
• Ability to work with technical subject matter experts and translate complex information into accessible content.
• Experience working with designers, video editors, freelancers, or other external creative resources.
• Strong organizational skills and the ability to independently manage multiple marketing initiatives.
• Proactive, hands-on approach and strong sense of ownership.
• Experience in B2B technology, SaaS, networking, or a technical environment is a plus, but not required.
• Strong English communication skills.

Nice to Have

• Experience with HubSpot.
• Experience with video editing tools.
• Experience creating marketing collateral and visual assets.
• Familiarity with SEO and digital marketing fundamentals.
• Experience using AI tools for content creation and marketing workflows.
• Experience working with international or U.S.-based companies.