Director of Marketing & Communications

Job Description

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will be developing strategic marketing plans for the hotel and then overseeing the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels. As a Director of Marketing and Communications, you’re not just executing marketing campaigns to drive revenue growth – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

The Director of Marketing and Communications should have strong prior marketing experience. This role is responsible for overseeing the planning, development, and implementation of communications, marketing, e-commerce, and public relations initiatives aligned with the hotel’s strategy.

The Marketing Director will manage, train, and support the career development of marketing team members, while working closely with the Commercial Director (CD), General Manager (GM), and other departments to identify opportunities and provide support to achieve revenue targets.

The role carries full accountability for the marketing budget, ensuring effective allocation and delivering measurable ROI across all initiatives.

Responsibilities

Here’s what you’ll do during a typical day:

• Execute hotel marketing strategies: Support the design and rollout of property-specific campaigns across digital channels, social media, and branded platforms to drive visibility and revenue.
• Stay up to date on industry trends: Monitor emerging marketing tools, technologies, and consumer behaviors relevant to the hotel industry and target audiences
• Report on campaign performance: Prepare and deliver monthly performance updates and marketing analyses to Sales and Revenue Management teams
• Support cross-functional initiatives: Partner with department leaders to execute targeted campaigns that drive revenue and guest engagement

Key Focus Areas

Digital / Online Focus

• Plan the e-commerce strategy and optimize channel mix for maximum effectiveness
• Monitor and analyze performance metrics and revenue forecasts across digital channels, including direct and OTA platforms
• Evaluate and report on the success and ROI of marketing initiatives

PR Focus

• Manage all media relations and reputation management, liaising with Regional PR teams as required
• Ensure strong media relationships are leveraged to maximize both online and offline coverage
• Prepare and deliver presentations highlighting performance, achievements, and upcoming activities

Social Media Focus

• Develop and manage the yearly social media strategy
• Define target audiences, set objectives, and create engaging content strategies to drive traffic and conversions
• Coordinates influencer strategy with public relations team to leverage social media opportunities.
• Design, implement, and manage social media campaigns aligned with the hotel’s strategic marketing plan

F&B And Other Resort’s Outlets Focus

• Provide final approval for all F&B and other Resort’s outlets collateral (including digital signage and marketing materials)
• Ensure F&B and other Resort’s outlets brand messaging is clear, compelling, and effectively communicated to target audiences
• Collaborate with F&B and other Resort’s outlets teams on need periods and develop action plans to drive bookings
• Support the development of F&B and other Resort’s outlets brands that build customer loyalty and retention

Specifically, you will be responsible for performing the following tasks to the highest standards:

• Develops strategic marketing plans and establish annual marketing budgets along with the CD. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
• Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.
• Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
• Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/ appropriate.
• Identifies partnership/sponsorship opportunities for joint outreach.
• Conducts paid marketing surveys on current and new service levels and product concepts.

Qualifications

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In Addition, This Role Requires The Following Minimum Qualifications

• Degree in Marketing, Communications, Hospitality, or related field
• Minimum 2 years in a similar role within hospitality industry
• A Bachelor’s degree in communications
• Guest Service, guest retention Oriented
• Strong proficiency in Adobe InDesign and comparable creative tools, alongside advanced use of Microsoft Office Suite (Excel, Outlook, Publisher)
• Excellent leadership skills
• Exceptional communication skills and Strategic Thinking

About Us

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

About The Team

How We’ll Help You Thrive

Benefits

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program

Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

• Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.