Virtual Digital Marketing Specialist

Position Summary:

The Virtual Digital Marketing Specialist will play a crucial role in planning, executing, and optimizing digital marketing strategies across multiple platforms in a highly dynamic setting. This position involves managing multiple projects while collaborating with cross-functional teams, managing digital campaigns, and leveraging analytics to drive brand awareness and engagement, and ultimately, business growth.

Key Responsibilities:

Digital & Social Media Strategy:

• Develop, execute, and improve comprehensive digital marketing strategies to drive traffic, increase brand awareness, and generate leads.
• Create and manage campaigns across various channels including but not limited to Google Ads, Facebook, Instagram, LinkedIn, X, email marketing, SEO, and affiliate marketing.

SEO & Content Marketing:

• Manage on-page and off-page SEO strategies to improve organic search rankings.
• Work with content creators to develop high-quality content (blog posts, landing pages, videos, etc.) that aligns with SEO best practices.
• Monitor keyword performance and adjust strategies based on analytics.

Paid Advertising:

• Design and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to generate qualified leads and drive conversions.
• Develop and manage digital marketing budgets, ensuring effective allocation of resources for campaigns (like CPC, CPA, etc.) and initiatives.
• Continuously optimize campaigns based on data to improve ROI and reach KPIs.

Analytics & Reporting:

• Utilize analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) to track and measure the performance of campaigns.
• Provide regular reports and actionable insights to senior management.
• Analyze conversion data, bounce rates, and other KPIs to continuously optimize strategies.

Cross-Functional Collaboration:

• Work closely with the design, content, and product teams to ensure marketing materials and messaging are cohesive and effective.
• Collaborate with sales teams to align digital marketing campaigns with business objectives and lead-generation strategies.

Qualifications:

Experience:

• 5+ years of experience in digital marketing.
• Experience in the U.S. market is highly desirable.
• Virtual/remote work experience and other international market experience is a plus.

Skills and Competencies:

• Strong organizational, time-management, and multitasking skills.
• Excellent communication skills (both written and verbal).
• Proficient in Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms (e.g., Mailchimp, HubSpot)
• Technical mastery in virtual working, efficiency, and productivity tools (including but not limited to Microsoft Office Suite, ChatGPT, etc.)
• Excellent analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team-oriented environment.
• Ability to adapt to changing priorities and work in a fast-paced environment.

Other Requirements:

• Ability to work flexible hours to align with U.S. business time zones.
• Reliable internet connection and a dedicated workspace.
• Strong understanding of cultural differences and the U.S. business environment.

Benefits:

• Competitive salary and benefits.
• Flexible working hours.
• Opportunities for professional growth and development.
• Exposure to international markets and business practices.

To apply:

Email your CV and Cover Letter to hr@highlifeonline.com with “Digital Marketing Specialist Specialist Opportunity” in the subject line.

Equal Opportunity Employer:

Highlife International LLC is committed to fostering a diverse and inclusive workplace. All qualified applicants, regardless of location, will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.