Marketing & Content Assistant

🌟 Position: Marketing & Content Assistant

📍 Location: Remote (Colombia) – Supporting U.S. Brands

💰 Compensation: $1,000 – $1,200 USD

✨ About Higher Options

Higher Options is a dynamic talent partner that connects ambitious marketing professionals with innovative, high-profile U.S. brands. We specialize in finding energetic, creative individuals who can elevate brand presence, spark meaningful social engagement, and drive digital growth across LinkedIn, Instagram, and Facebook. You’ll also play a pivotal part in running marketing automation campaigns, producing newsletters, and managing email communications to keep audiences informed and engaged. If you thrive in a fast-paced environment, love experimenting with new marketing tools (YOU MUST LOVE AI), and want to make a real impact for leading clients, you’ll fit right in!

📌 What You’ll Do

🗓 Content Planning & Publishing:

• Create and manage content calendars for LinkedIn, Instagram, and/or Facebook, ensuring consistent messaging
• Draft, schedule, and publish engaging posts highlighting industry trends, company updates, and thought leadership.
• Produce bite-sized content (posts, stories, reels, videos)

📧 Email Marketing & Automation:

• Develop, schedule, and execute email campaigns and newsletters using marketing automation platforms (e.g., Brevo, HubSpot, Go High Level, Klaviyo).
• Segment subscriber lists, craft compelling subject lines, and write clear, engaging email copy that aligns with brand voice and campaign goals.
• Monitor email performance metrics (open rates, click-through rates, conversions) and propose improvements to optimize engagement.
• Maintain and grow subscriber databases, ensuring clean lists and adherence to best practices (GDPR, CAN-SPAM).

📊 Analytics & Optimization:

• Track social and email marketing analytics to evaluate engagement, campaign performance, and ROI.
• Use data-driven insights to recommend strategic improvements for content, social ads, and email workflows.

🤝 Community Building & Engagement:

• Build authentic relationships through comments, DMs, group interactions, and email responses—always reflecting our human-first approach.
• Collaborate with the team to promote program launches, webinars, and in-person events through both social and email channels.

🚀 Digital Marketing Execution:

• Utilize AI tools (e.g., ElevenLabs, HeyGen, Canva, ChatGPT, Claude, Make.com) to enhance content creation and marketing outreach.
• Draft landing pages and marketing collateral; manage light backend tasks (no coding required).
• Support graphic design and light video editing initiatives using tools like Canva, Opus and Capcut.

🌐 Networking & Growth:

• Build and nurture professional connections on social platforms to expand our network of industry contacts.

📚 Stay on Trend:

• Keep up with the latest social media trends, email marketing best practices, and AI developments to ensure content remains fresh and relevant.

✅ You’re a Great Fit If You Have:

• 2+ years of hands-on experience with LinkedIn, Facebook, Instagram, and email marketing
• Proven track record of growing social engagement, managing content calendars, and running email campaigns
• Strong writing skills, video editing capabilities, and solid graphic design skills
• Excellent English communication (C1-C2), organization, and attention to detail
• Comfort using (or quickly learning) tools like Brevo, HubSpot, Go High Level, Canva, Webflow, and/or Zapier

🎁 What We Offer

• 💰 Compensation: $1,000 – $1,200 USD
• 🎉 Benefits: Paid vacations and Colombian holidays
• 📈 Growth Opportunities: Room to grow and advance your career
• 📄 Contract Type: CONTRATO DE PRESTACIÓN DE SERVICIOS (The employee is responsible for their own social security and pension payments)
• 🤗 Supportive Founders: We prioritize both your personal and professional development
• 🏆 Recognition: Clear pathways for career advancement and regular appreciation of your hard work

📝 How to Apply

Apply directly in LinkedIn.

🔄 Hiring Process:

Resume review --> Quick assessment --> Short email series --> Interview with recruiter --> Final chat with founders

🚀 Ready to join a dynamic, creative team? Apply today and help powerful brands grow!