E-commerce Web Designer

High Five is representing a Hong Kong-based footwear brand redefining what pain-relief shoes can be: functional, stylish, and built for everyday life. They're looking for an eCommerce web designer to design high-converting pages across our Shopify site. The majority of the work centers on the performance funnel — landing pages, product pages, cart experience, and other conversion-critical touchpoints — though the role extends to the broader site as well. You should understand how layout, hierarchy, and visual choices directly impact whether someone clicks, scrolls, or buys. You'll deliver designs in Figma; we have a dev agency that handles implementation. This is an ongoing, part-time role with room to grow over time as the brand evolves.

Responsibilities

• Design landing pages, product pages, and other conversion-focused pages across our Shopify store
• Create designs with clear visual hierarchy, strong CTAs, and intentional information flow
• Produce variants for testing — different layouts, messaging emphasis, or page structures
• Collaborate with our marketing team to align designs with campaign objectives and brand guidelines
• Iterate based on feedback and performance data

Qualifications

• 3+ years of experience designing for DTC / eCommerce brands (in-house, agency, or freelance)
• Portfolio examples of conversion-aware eCommerce design — pages that look good and clearly drive action
• Solid understanding of how page structure, flow, and visual hierarchy affect user behavior and conversion
• Experience designing elements like comparison charts, social proof sections, benefit callouts, and other high-impact conversion components
• Strong skills in Figma and Adobe Creative Suite
• Able to take loosely defined briefs and deliver polished, clear page designs
• Organized, detail-oriented, and comfortable with quick turnarounds

Required Skills

• Figma
• Adobe Creative Suite
• eCommerce design experience

Preferred Skills

• Familiarity with CRO principles, A/B testing, and data-informed design iteration
• Experience working within Shopify themes or page builders
• Experience using AI tools (e.g., Midjourney, Adobe Firefly) to accelerate design workflows