You will own the strategy and execution of all marketing efforts — across paid media, funnels, content, blogs, email, and YouTube — while leading a talented creative team and collaborating closely with sales and leadership to drive measurable results.

This is not just a “strategy” role — this is a full-stack marketing operator position for someone who can both build and lead, turning ideas into campaigns and campaigns into conversions.

You must be equally comfortable in creative direction, copywriting, and data-driven performance marketing — and thrive in a fast-paced, AI-powered environment.

💰 Compensation

Part-time or project-based to start (flexible scope)
Huge potential to transition into full-time Director position based on results and leadership impact
$1000 to $5000 CAD + (super flexible - we just want someone with the best and right skills)
Tons of growth opportunity + tons of projects

🎯 Primary Goals

Develop and manage a complete content system for YouTube, email, and brand marketing
Create high-performing long-form and short-form content ideas that position Mike and the company as thought leaders
Write and refine sales copy, product copy, and webinar copy that converts across funnels and campaigns
Build a scalable content calendar and workflow to keep all creative projects moving efficiently
Drive engagement and retention through high-quality newsletters and storytelling
Use AI and creative systems to improve ideation, speed, and collaboration across the team
Support the company’s major launches (SaaS, CRM, and education programs — SAA, AIAA, etc.) through strategic content, copy, and storytelling

✍️ Copywriting & Messaging

Write world-class copy for funnels, email campaigns, product launches, blogs, and video scripts
Create persuasive sales pages, webinar copy, and educational content that drives engagement and action
Craft weekly newsletters and email campaigns with strong hooks, storytelling, and CTAs
Maintain a consistent, authentic brand voice across all platforms and programs
Collaborate with the Director of Advertising to align messaging for funnels and campaigns
Continually improve copy through testing, feedback, and iteration
Train and guide the team in copywriting frameworks and messaging standards

🎥 Creative & Content Leadership

Lead ideation for YouTube long-form videos and short-form content across all social platforms
Collaborate directly with Mike to brainstorm content ideas, angles, hooks, and storytelling themes
Research what’s performing across the industry and adapt ideas to fit our brand voice and audience
Provide direction and feedback to the design and video teams on thumbnails, visuals, and scripts
Work with the Social Media Manager and editors to ensure creative consistency across all platforms
Manage the content calendar — tracking what’s in production, what’s publishing next, and what needs approval
Ensure all creative output (videos, thumbnails, emails, funnels, blogs) is polished, high-quality, and on-brand

🤖 AI, Systems, & Creative Workflows

Use AI to accelerate ideation, copywriting, and scriptwriting for video and content
Research and implement tools that streamline creative processes (e.g., Notion templates, content automation, blog repurposing)
Build repeatable systems for YouTube ideation, content briefs, and thumbnail testing
Integrate AI into email and content workflows to reduce time spent on repetitive creative tasks
Support the content team in learning new AI tools to enhance their speed and quality

📺 YouTube & Blog Growth

Manage YouTube strategy and creative direction: titles, thumbnails, hooks, retention optimization
Review analytics weekly to identify trends, winning topics, and new video ideas
Build systems for content ideation — tracking top-performing topics, audience insights, and competitor strategies
Collaborate with editors and designers to continually test and improve thumbnails and titles
Launch and oversee a full blog system for MikeSherrard.com, repurposing video content into SEO-optimized blogs
Maintain consistent publishing cadence across YouTube and blog platforms

📊 Reporting & Creative Optimization

Present weekly content reports — covering ideas in production, analytics insights, and new opportunities
Track engagement and retention data across YouTube, email, and blog content
Share key learnings with the leadership team to continually improve creative strategy
Monitor performance across all creative channels and optimize systems for speed, quality, and efficiency

🔥 Non-Negotiable Requirement: Copywriting Mastery

Everything starts here.

The Director of Marketing must be an exceptional copywriter first, strategist second.

🚀 Why This Role Is Unique

🌍 100% Remote — full autonomy and flexibility

🧠 $50K–$100K/year in access to world-class mentorships (Hormozi, Robbins, Taki Moore)

🧭 Direct mentorship from Mike Sherrard — mindset, leadership, and strategy coaching

✈️ Travel to brand events and team retreats

🎯 Clear promotion pathway to Director of Sales & Growth

💸 One of the highest-impact, highest-paying roles in the company

1️⃣ Review the full role scope:

https://docs.google.com/document/d/1uqL-fsaUxeIfzkPWogl9mHi1rNLMqNlZR6irstV74Og/edit?usp=sharing