Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life's meaningful moments.

We're seeking a Performance Designer - Email & Paid Ads Specialist to own and elevate Stonehenge Health's direct response creative across Meta, Google, Amazon, TikTok, and lifecycle email marketing.

In this role, you will create scroll-stopping paid media assets, build scalable email systems, support Amazon conversion creative, and contribute to UGC-driven creative strategy, all while maintaining Stonehenge's premium wellness brand.

This role is ideal for a designer who understands what makes a creative convert, thrives in high-velocity testing environments, and can effortlessly translate performance metrics into design decisions.

Requirements

Paid Media Creative Execution (Meta + Google + TikTok)

Design high-performing static and motion assets across Meta, Google, and TikTok placements
Create conversion-optimized ad creatives, including:
Static feed ads
Carousels
Stories/Reels formats
TikTok-native vertical assets
YouTube/display units
Build ad toolkits that balance Stonehenge brand credibility with direct response urgency
Develop a creative that is scroll-stopping, benefit-forward, and performance-proven

Creative Strategy + UGC-Driven Concepting

Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
Stay current on what's working across DTC paid media (Meta + TikTok trends, formats, angles)
Contribute proactively to creative ideation, not just execution

Video Editing + Motion Tools

Edit and iterate short-form performance video assets for paid social
Utilize tools like CapCut, After Effects, Premiere, or similar to:
Produce rapid UGC cutdowns
Add motion graphics, subtitles, hooks, and CTAs
Adapt the creative for platform-specific pacing and structure
Ensure video creative aligns with Stonehenge's trust-first wellness positioning

Amazon Performance Creative & Marketplace

Design Amazon-specific conversion assets across key placements and campaign moments
Create high-performing creative for:
Sponsored Brands and Sponsored Display placements
Amazon DSP units
Deal/event creative (Prime Day, seasonal promos)
Storefront banners and modules
PDP-aligned thumbnails and product-focused imagery
Ensure message match between Amazon ads → PDP → A+ content experience
Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals

Creative Testing & Iteration Strategy

Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
Develop structured design variations across:
Hooks
Benefit framing
Proof types (reviews, clinical support, guarantees)
CTA language
Format (static vs motion vs UGC overlay)
Contribute to a disciplined, creative testing roadmap that scales learnings across channels

Email Template Design & Lifecycle Conversion

Design conversion-focused email templates for:
Campaigns
Automations/flows
Product launches
Seasonal promotions
Build modular email systems optimized for:
Readability
Click-through behavior
Mobile-first conversion
Revenue per recipient
Balance Stonehenge's premium wellness brand with direct response performance principles

Scalable Creative Systems & Production Velocity

Create repeatable frameworks that support high-output creative production
Maintain organized Figma libraries, reusable components, and templated design blocks
Ensure systems allow speed without sacrificing quality or consistency

Cross-Functional Collaboration

Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams
Support launches, sprints, and seasonal campaign execution across channels
Communicate design rationale through performance insights, not subjective opinion

Qualifications

3-5 years of experience designing for DTC brands (wellness, supplements, CPG preferred)
2+ years in a performance-driven creative role focused on paid media conversion
Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon
Experience designing lifecycle email templates that drive measurable results
Strong skills in Figma, Photoshop, Illustrator
Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar
Deep understanding of creative testing frameworks and performance optimization methodologies
Strong knowledge of platform-specific best practices and creative constraints
Strong pulse on what's working in DTC paid social and TikTok creative trends
Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts)
Ability to work independently and take ownership of role
Experience designing in regulated wellness categories where trust and compliance matter is a plus