Head of Marketing

Description

Job Location:

Remote Position (Hybrid if Local to Bakersfield or Dallas/Fort Worth, TX)

Are you EPIC?

Do You Have The Ability To Demonstrate, Understand And Apply HFD’s Core Purpose And Values In All That You Do? At HFD, Our Mission Is To Make Healthcare More Affordable By Giving Everyone a Better Way To Pay. In Order To Accomplish This Mission, We Must Ensure That Our Team Is Aligned With Our E.P.I.C. Values

• Excellence: Always exceeding expectations!
• Passionate: Executing with boldness!
• Innovative: Pioneering a better way!
• Collaborative: Together we win!

The EPIC Head Of Marketing We Are Looking For

Will direct/manage/supervise the development and implementation of marketing strategies for new and existing products. This leader will own the marketing function across HFD’s national provider network partnerships - including the nation’s largest healthcare providers, manufacturers, and platforms - with deep expertise in enabling those networks through co-op/support funds, co-branded campaigns, and field marketing advisory. A strong command of point-of-sale financing in healthcare or a comparable industry is required. This role also owns HFD’s trade show and events calendar and must have a clear, forward-thinking vision for deploying AI to drive marketing efficiency and scale. Oversee implementation of the full marketing strategy including campaigns, events, digital marketing, and PR. Work closely with the revenue team to enable revenue objectives through tools, materials, and presentations. Guide the day-to-day activities of the marketing team. Work closely with product management teams to define marketing materials and programs. Develop and deliver marketing and communications strategies for the organization. Undertake continuous analysis of competitive environment and consumer trends. Assists executives and/or senior directors in defining organizational goals and strategic plans.

Responsibilities

• Support the onboarding and customer success journeys to increase favorability and excitement towards HFD among target personas.
• Conduct robust monitoring and social listening to increase competitive intelligence and support HFD growth and success
• Seek earned media coverage that generates favorable placements to increase awareness and trust of HFD among Dental Industry Professionals, Trade Associations, Capital Partners and Investors
• Establish HFD and its executives as patient finance thought leaders and highlight the opportunity of flexible capital in order to increase trust and favorability towards HFD among Dental Industry Professionals, Trade Associations, Capital Partners and Investors
• Use organic and paid social media to promote HFD, its platform and its products to all audiences
• Manage the marketing scorecard
• Design and manage partner network enablement programs, including co-op/support fund allocation, co-branded campaign development, and marketing advisory support for national provider networks such as Aspen Dental, Heartland Dental, Milan Laser, LaserAway, and Align Technology
• Own HFD’s trade show and event strategy - including planning, logistics, booth presence, and post-event lead follow-up - across key dental, med spa, and elective healthcare industry events
• Lead AI adoption within the marketing org - identifying and deploying AI tools for content generation, campaign optimization, reporting automation, and personalization at scale; set the standard for what a modern, AI-native marketing function looks like

Requirements

• Bachelor’s or Master’s in Marketing, Business, or related field
• Demonstrated experience enabling large provider networks or dealer/franchise networks - including co-op fund management, co-branded campaign execution, and field marketing support at scale
• Deep knowledge of point-of-sale financing in healthcare, dental, med spa, elective care, or a closely comparable industry (e.g. home improvement, auto, consumer fintech); understands how patients/consumers make financing decisions at the point of care
• Proven track record managing a trade show and events calendar - including budget, logistics, team coordination, booth strategy, and measuring ROI from event participation
• Active practitioner of AI in marketing - not just awareness, but hands-on experience using AI tools (e.g. generative AI for content, AI-driven campaign optimization, predictive analytics, automation platforms) and a concrete vision for how to build an AI-native marketing org
• Significant experience with HubSpot, Salesforce, or comparable product
• Expert juggler that executes with grit.
• A customer focused, solutions-oriented attitude
• Operates with humility, recognizing that no work is beneath anyone
• Strong drive for results