Marketing Manager - B2B SaaS

Heropa is a high-growth enterprise SaaS company. We deliver technical software training and pre-sales solutions to enterprise customers worldwide. With a product-led culture and technical depth, we're building out our marketing function to support an expanding sales team and drive immediate and long-term growth.

The Role:

We’re looking for a hands-on, execution-focused Marketing Manager to own and drive our go-to-market engine. With a heavy focus on lead generation, you will work closely with Sales, Product, and the founders to generate pipeline, create customer-facing content, and establish scalable marketing infrastructure. This role is ideal for someone who has experience in a lean B2B startup environment and has built marketing programs from scratch.

Key responsibilities:

Demand Generation

• Plan and execute paid campaigns across Google, LinkedIn, and retargeting channels
• Build and optimize landing pages, lead magnets, and multi-channel campaigns
• Collaborate with Sales to align campaigns with outbound efforts

Sales Enablement & Content

• Create and maintain sales collateral
• Produce video tutorials and educational assets for technical buyers
• Support account-based marketing (ABM) for high-value targets

Website, Social & SEO

• Write and manage blog posts, landing pages, and social posts
• Own SEO strategy, content calendar and performance tracking, and testing to optimize engagement and conversion

Marketing Infrastructure & Automation

• Manage marketing automation setup and data flows in Hubspot to maximise lead nurturing and conversion in order to increase user retention, engagement and conversion rates.
• Monitor and analyse campaign performance to identify opportunities for improvement.
• Deliver and maintain marketing reporting dashboards, providing an analytical understanding of marketing efforts.

About You:

• 3–5 years of experience in B2B SaaS, marketing to technical buyers
• Strong execution across paid acquisition, SEO, social, content, and sales enablement
• Excellent writer and communicator, able to distil complex technical ideas
• Familiar with HubSpot, Google Ads, LinkedIn Campaign Manager, Wordpress, SEMrush, Canva
• Experience leveraging AI tools to improve marketing productivity and content development
• Curious, resourceful, and proactive—someone who thrives in a high-autonomy environment
• Prior experience in a startup or scale-up phase, with a proven track record building marketing functions from the ground up

Nice to Have:

• Basic video editing, analytics, or no-code tooling skills (e.g., Webflow, Zapier)
• Experience running and promoting webinars and virtual events

What We Offer:

• Competitive salary + performance bonus
• Flexible, remote-first work environment
• High ownership and visibility
• Opportunity to build a marketing function from the ground up