Influencer Marketing Manager

At Hero, the Influencer Marketing Manager will support the VP of eCommerce in planning and managing influencer and community-based initiatives as well as overseeing social media, branded merchandise, and outreach to nano and micro influencers and ambassadors. You’ll join a team of mission driven professionals with passion to transform the baking industry and help our consumers get access to the foods they love without all the net carbs, sugar and calories of the traditional versions. You will report to the VP of eCommerce. The position is remote, but Austin, Chicago or San Francisco Bay Area is preferred.

About Hero Bread

We are a Baking Innovation company, with a mission to make humans healthier and happier by REVOLUTIONIZING what we eat. We believe in enjoying the food we love without the negative consequences. Hero Bread™ products are just as tasty as the flour containing products but with 0-1g net carbs, 0g sugar, fewer calories and more protein and fiber. We are developing the next generation of baked goods. We’re backed by a roster of incredible investors, including GreatPoint Ventures, DNS Capital, Cleveland Avenue and Future Positive as well as celebrities and influencers. At Hero, we live by our values: Do Epic Shit, Keep It Real, All In It Together, Do What You Say and Finish What You Start, Always Do Better and Perform with Joyful Purpose.

You Will:

• Manage vetting and selection of micro, nano and mid-level influencers - as well as all liaising with them - using an influencer platform
• Build out Hero Bread’s primary influencer gifting platform and maintain the Hero Bread Practitioner Program of industry professionals, tracking and forecasting for gifting SKUs
• Evaluate in-bound proposals and solicitations for fit, opportunity and – if necessary – escalation
• Funnel potential traffic sources into Hero’s commissionable affiliate program
• Align influencer plans and program with business priorities and objectives and marketing calendar
• Integrate the influencer and community programs with Social Manager by leading content creation, calendaring and execution with a focus on driving engagement
• Track, compile and ship branded premiums and shipping materials for impact mailers to influencers and Hero consumers selected for surprise & delight
• Collaborate and coordinate with external resources including PR firms and consultants on specialty influencer initiatives
• Closely align influencer selection, curation and creative with brand guidelines and programming from the content and creative team
• Report on influencer program performance towards KPIs and business objectives as well as social media engagement and community performance
• Integrate with eComm marketing team and Consumer Experience regarding creators, communities and expected content as well opportunities for allow listing and usage rights

You Have:

• 2-5 years of experience coordinating and analyzing influencer campaigns, in an agency or client/brand environment, as well as social media content and community management
• Familiarity with influencer platforms (eg Aspire, GRIN, Izea, Popular Pays, etc), social media calendaring and community management tools such as Sprout Social; Shopify, Google Analytics, Meta Business Manager and Ad Accounts experience is a plus
• Strong Can-Do attitude, natural curiosity and a collaborative way of working, do what it takes.
• Excellent organizational skills and a high degree of responsiveness
• Growth-oriented mindset
• The ability to create, implement and manage processes

Compensation & Benefits:

Hero offers a competitive compensation package commensurate with anticipated duties, responsibilities and experience. Benefits for full time employees include 12 paid company holidays, flexible vacation, 401(k), 529 plan, medical, dental and vision and basic life insurance.

Hero is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Hero reserves the right to defer or close a vacancy at any time.

Salary:

$70,000 - $85,000 per year