Herb is the largest and most trusted digital platform in cannabis, connecting millions of consumers with the brands, products, and education they care about most. We work with dispensaries and global brands to drive awareness, traffic, and sales in a compliant, scalable way.

We combine media, creative, and performance marketing to help our partners drive real business results; whether that’s store visits, online sales, or brand awareness. Our SaaS-style revenue model is built for scale, and our client relationships are rooted in long-term success, not one-off campaigns.

About the Role

As a Digital Marketing Client Success Manager (CSM), you’ll be both a trusted growth advisor and a digital strategist. You’ll own a portfolio of performance marketing clients—driving retention, revenue expansion, and campaign success. This is not just about relationship management. You’ll bring a deep understanding of paid media, SEO, email, and analytics to help clients hit and exceed their business goals.

You’ll collaborate cross-functionally with media buyers, SEO specialists, designers, and analytics teams, ensuring clients see measurable ROI from every campaign. The right candidate has agency-side experience, knows how to interpret marketing data, and can confidently guide client conversations from tactical execution to big-picture growth strategy.

What You’ll Own

Account Leadership: Own the success of a portfolio of 25+ digital marketing clients, ensuring retention, satisfaction, and measurable ROI
Strategic Guidance: Lead monthly and quarterly business reviews, creating success roadmaps tied to performance KPIs
Performance Expertise: Analyze paid media, email, SEO, and site performance data to provide proactive insights and recommendations based on industry benchmarks, historical trends, and client-specific KPIs
Cross-Functional Execution: Partner with Paid Media, SEO, Content, Design, and Analytics teams to deliver cohesive marketing strategies
Risk Management: Monitor account health, identify risks early, and act to prevent churn
Growth: Identify upsell/cross-sell opportunities across channels and collaborate with sales to close them
Client Advocacy: Represent the client’s needs internally to improve our product offerings and service delivery

Performance Metrics

Client Retention Rate
Net Revenue Retention
Expansion / Upsell Revenue
Client satisfaction (CSAT/NPS)

Required Experience

3–5+ years in a digital marketing agency as a Client Success Manager, Account Manager, or Account Strategist (must-have)
Hands-on or strategic experience with paid media (Meta, Google, programmatic), SEO, email marketing, and paid social
Cannabis industry marketing experience is a plus
Strong understanding of eCommerce marketing (Shopify, WooCommerce, etc.)
Proven success driving client retention and account growth
Ability to speak fluently about digital strategy with senior stakeholders (CTR, CAC, ROAS, LTV, etc.)
Experience with marketing analytics tools (GA4, Google Search Console, GTM, etc.)
Familiarity with CRM and project management platforms (HubSpot, ClickUp, etc.)
Comfort in SaaS or recurring revenue account structures. Our recurring-revenue model mirrors SaaS structures, with multi-month campaign engagements and performance-based results. Our Saas product "HerbMail" (email retargeting engine) runs on a fully managed, subscription-based model built for scalable, high-impact email retargeting.

Who You Are

A strategic marketer who thrives on connecting digital tactics to business outcomes
Confident speaking to campaign performance, strategy, and growth levers across multiple channels
Proactive and data-driven; you anticipate client needs before they raise them
Revenue-minded and comfortable leading commercial conversations
A strong collaborator who thrives in a cross-functional, fast-paced environment

Compensation