Manager/Senior Manager, Campus & Influencer Marketing

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. We are a mission-driven media powerhouse focused on amplifying the voices of young women and unlocking opportunities for the next generation.

Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

Job Description

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership
• Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
• Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
• Serve as a main point of contact for influencers who participate in campaigns as needed
• Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
• Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met
• Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed
• Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
• Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
• Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
• Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities

Qualifications

• Bachelor’s degree (or other college degree) preferred
• 5+years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
• Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space
• Excellent oral, written and verbal communication skills
• Rigorous attention to detail and eye for design
• Superior organizational and time management abilities
• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus

Additional Information

Salary Range: $70-80k

Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.