Sales & Marketing Manager

About Us

Heptadev Group is a technology-driven organization that builds and manages digital products to solve real business problems in Africa.

Our mission is to empower industries through digital transformation, providing reliable, scalable, and user-friendly solutions.

We operate two main products:

Pickovo – Fix My Ride

Pickovo is a digital platform connecting car owners with trusted garages and mechanics. It helps garages manage operations digitally, from job cards and invoicing to spare parts tracking and customer management, while enabling car owners to book services, make digital payments, and view verified reviews.

Key Features:

• Online booking & payment system
• Garage job & invoice management
• Spare parts & inventory tracking
• Customer relationship management
• Membership payment tracking for garage associations

Heptadev

Heptadev is a software development company focused on designing and building modern web and mobile applications for startups, enterprises, and institutions.

We also develop in-house products such as EduConnect, an e-learning platform connecting schools, students, and teachers through digital classrooms.

Core Services:

• Custom software & app development
• Cloud & system integration
• UI/UX design & branding
• E-learning platforms
• IT consulting & digital transformation

Job Title: Sales & Marketing Manager

Job Type: Full-Time

Location: Kigali, Rwanda (Hybrid/Remote Options Available)

Position Summary

We are seeking a dynamic and results-driven Sales & Marketing Manager to lead the growth and marketing strategy for Pickovo and Heptadev.

This role combines strategic planning, sales leadership, marketing expertise, and product advocacy to drive revenue, customer acquisition, and brand awareness.

Key Responsibilities1. Sales Leadership

• Develop and implement sales strategies to achieve revenue targets.
• Identify and acquire new clients, partners, and garage associations.
• Manage the full sales cycle: prospecting, pitching, negotiating, and closing deals.
• Build and maintain strong client relationships.
• Monitor market trends, competitor activities, and customer needs.
• Prepare sales forecasts, pipeline reports, and performance metrics.
• Collaborate with product teams to align offerings with customer requirements.

2. Marketing & Branding

• Develop and execute marketing strategies across digital and offline channels.
• Manage brand positioning, social media, website content, and campaigns.
• Design campaigns for product launches, promotions, and events.
• Track and analyze marketing metrics (lead generation, conversion rates, ROI).
• Create content: blogs, newsletters, case studies, and promotional materials.
• Optimize digital campaigns for SEO, SEM, and social media engagement.
• Organize webinars, demos, and workshops to showcase products.
• Coordinate PR, outreach, and partnership initiatives.

3. Product & Customer Focus

• Drive adoption of Pickovo’s garage management platform and Heptadev software solutions.
• Collect user feedback to guide product improvement and feature updates.
• Oversee onboarding and customer retention initiatives.
• Monitor customer satisfaction and manage escalations.
• Analyze customer data to identify growth opportunities and improve lifetime value.

4. Strategic & Business Development

• Conduct market research and competitor analysis.
• Define pricing strategies and subscription packages.
• Identify partnership opportunities and negotiate collaborations.
• Develop targeted campaigns for different customer segments (garages, enterprises, schools, end users).
• Provide leadership with data-driven insights to inform business and product strategy.

5. Team & Cross-Department Collaboration

• Supervise junior sales and marketing staff.
• Assign tasks, track performance, and mentor team members.
• Collaborate with finance, HR, and product teams for integrated campaigns and forecasting.
• Support training for partners and staff on platform usage.

6. Revenue Optimization & Reporting

• Track revenue streams from subscriptions, projects, and products.
• Prepare sales and marketing performance reports.
• Conduct ROI analysis for campaigns and sales initiatives.
• Forecast sales and provide actionable insights to optimize revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in sales and marketing, preferably in tech, SaaS, or digital products.
• Proven track record of achieving sales targets and running successful marketing campaigns.
• Strong knowledge of digital marketing tools, CRM systems, and sales platforms.
• Excellent communication, negotiation, and presentation skills.
• Experience in both B2B and B2C sales and marketing strategies.

Skills & Competencies

• Leadership and team management skills.
• Analytical and data-driven mindset.
• Creativity in campaign development and problem-solving.
• Ability to multitask and manage multiple campaigns/products simultaneously.
• Tech-savvy and comfortable with software, mobile apps, and digital tools.
• Strong networking, relationship-building, and partnership development skills.

Key Performance Indicators (KPIs)

• Achieve or exceed sales targets for Pickovo and Heptadev.
• Increase customer acquisition, retention, and engagement rates.
• Lead generation, conversion, and campaign ROI metrics.
• Growth in brand awareness and digital presence.
• Successful execution of product launches, webinars, and events.
• Revenue growth through partnerships and subscriptions.