Marketing Manager

HelloTalk is the world’s largest language exchange platform. Over 60 million members across 200 countries use our apps to teach, learn, and forge cross-cultural friendships. We believe language learning is the gateway to building empathy across different cultures, ultimately creating a better world for all. If this resonates with you, read on!

Responsibilities

• Acquiring and retaining HelloTalk users primarily in Latin America. Our goal is to make HelloTalk a household name in the world of language learning, global culture, and international friendships.
• Leverage organic and paid social media, SEO, programmatic, or other channels depending on your skillset and interests.
• Overseeing and maintaining the consistency of the brand’s local messaging, ensuring it resonates with local audiences while staying true to global standards.
• Owning, measuring, and analyzing marketing campaigns, including tracking KPIs and providing reports on campaign effectiveness.
• Working cross-functionally with other departments, such as Operations and Design, to execute campaigns.

Qualifications

• 5+ years of experience in marketing management, with a track record of executing successful campaigns in the B2C space.
• Passion for social media and a strong pulse for what is culturally relevant and trending, especially in Latin Amerian markets.
• Independent self-starter with an entrepreneurial spirit.
• Blend of creative intuition and analytical skills.
• Excellent English and Spanish written communication skills and tone. Portuguese is an added bonus.
• Personal interest in foreign languages and cultures.
• Chinese language skills are a plus, but not required.

Perks

• 100% remote opportunity.
• Create your own schedule with no clock-watching, but need at least 4 hours daily overlap with California time.
• Many growth opportunities in the company.