Senior Marketing Manager (Smart Electronics/Hardware/Tech) - Remote in California

A leading global smart security technology company specializing in smart door locks, the company provides comprehensive residential security solutions to users worldwide in more than 35 countries and regions, including North America, Europe, Canada, Japan, Dubai, Singapore, Australia, Thailand and China.

Responsibilities

• Market-entry strategy & product launches: For every new-product release, craft and execute end-to-end integrated marketing-communication plans covering market research, positioning.multi-channel roll-out and post-launch review.
• Campaign planning: Design and deliver high-impact campaigns around key sales moments (Black Friday, Prime Day, etc.) and promotional themes, working hand-in-hand with sales and e-commerce teams to hit revenue targets..
• Brand building & PR: Create compelling brand stories that raise awareness and influence in target regions; manage media relations, own the content strategy and ensure one consistent brand voice across all external communications.
• Major-event management: Lead planning, organisation and on-site execution at international trade shows such as CES and lFA-booth design, media outreach, product demos and lead generation.
• Cross-functional alignment: Act as the central marketing interface between overseas offices andChina HO, collaborating efficiently with internal teams (product, sales, R&D) and external partners(PR agencies, vendors, media).
• Performance tracking & analytics: Set, monitor and report key marketing KPls; turn data insights into actionable improvements that optimise future strategy

Qualifications

• 5+ years of proven experience in integrated marketing, product marketing, or related fields; background in consumer electronics, smart hardware, or the tech industry is preferred.
• Fluent in Chinese and English (speaking, listening, reading, and writing).
• Demonstrated success in leading product launches and large-scale marketing proiects in North America.
• Hands-on experience managing major international trade shows such as CES and IFA.
• Thorough understanding of integrated marketing tools, including PR, digital marketing (social media, SEO/SEM, content), KOL/influencer marketing, and channel marketing.
• Excellent project management, communication, and interpersonal skills.