Content Marketing Specialist (WFH) - Up to PHP 45k

helloassist is looking for a Content Marketing Specialist (REMOTE - WFH) to help us grow our brand through storytelling, strategy, and smart distribution. You’ll create and manage content that educates, converts, and retains through blog posts, social media captions, case studies, or lead magnets.

The ideal candidate knows how to connect content to the full marketing funnel from awareness to decision. You’ll work closely with our designers, paid ads team, and marketing leads to shape ideas into impactful campaigns that deliver results.

We're a small, fast-growing startup on the lookout for versatile team members ready to dive into new skills like fine tuning processes and crafting business policies. You'll be a key player in our core team, driving processes and development. Success here means thriving under pressure and nailing the details. With high expectations and minimal hand-holding, you'll need to be a pro at figuring things out on your own. As they say, startups aren’t for everyone, they’re the wild west of the business world.

_Think you're a resourceful go-getter? We want you on our team!

_What We Offer:

• Competitive Salary: 35,000 - 45,000 PHP/month, based on your experience
• Remote Work: Enjoy the flexibility of working from home
• Paid Time Off: Paid leaves and holidays to recharge and relax
• Health Benefits: Enroll insurance plans from the HMOs of your choice
• Growth Opportunities: Training programs to boost your skills
• Mentorship: Access to mentor programs for career development
• Rewards: Milestone recognition and bonus programs
• Performance Bonuses: Earn extra for your outstanding work

Results We Expect:

• Produce high-quality content that aligns with SEO, campaign goals, and user journey stages
• Plan and manage a content calendar across blogs, social posts, newsletters, and sales support materials
• Ensure all content is on-brand in tone, voice, and message—supporting both performance and positioning
• Collaborate with internal teams to create assets that support marketing campaigns, lead generation, and brand credibility
• Monitor content performance and iterate based on analytics, engagement, and feedback

Your Responsibilities:

• Write and manage blog content focused on educating and converting potential clients
• Assist in developing email and content flows for onboarding, nurturing, and re-engagement campaigns
• Coordinate with SEO and paid media teams to align on keywords, messaging, and conversion goals
• Repurpose long-form content into short-form assets like carousels, quotes, infographics, or snippets for social media
• Research topics, trends, and competitors to identify content gaps and opportunities
• Maintain and evolve our content style guide, tone of voice, and publishing standards

Minimum Requirements:

• 3+years of experience in content marketing or editorial strategy
• Strong understanding of SEO, content analytics, and keyword research
• Excellent writing and editing skills with a portfolio that spans various formats
• Experience using Adobe, Procreate, Canva, or similar tools
• Experience working on a Graveyard Shift
• Experience of taking little direction and figuring things out on their own

Preferred Skills:

• Experience in Outsourcing industry, or any relevant industries
• Experience in using Project Management software such as Asana, Trello, etc
• Familiarity with Google Analytics, SurferSEO, SEMrush, or similar tools
• Understanding of funnel-based content strategy and customer journey mapping

The helloassist Values

Adaptability

We lead with empathy and take care of one another. The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.

Client-Centric

Our goal is to make it easier for our clients to see success in less time and with less effort and sacrifice. We don’t have to “acquire” clients; our clients do that for us. “Client-centricity isn’t about focusing on the client to the exclusion of everything else; it’s about considering the client in every decision you make.” -Anonymous

Simplification And Systemization

We work to identify the root cause of issues and then create the simplest system to solve it once and for all. In a quest to get and be “more,” it’s very easy to add ”more,” but we prefer having and doing less to achieve “more”. “The more constraints one imposes, the more one frees one’s self.” -Igor Stravinsky

Accountability

To blame someone else is to admit you are powerless. We do what is asked and then some. If someone else messes up it was our fault for counting on them in the first place. Complaining and excuses will not be tolerated. “Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have.” -Pat Summitt

Radical Transparency

Transparency builds trust, trust builds teams, and teams build companies. Transparency sometimes means revealing your flaws, which only creates more trust, which only builds better companies. “If you are handling things well, radical transparency will make that clear, and if you are handling things badly, radical transparency will make that clear as well, so it helps to maintain high standards.” -Ray Dalio

We Improve Daily

Everyday is a chance to learn something new. Relentless and persistent, we pursue to improve and better ourselves with each day that passes. No matter how small, a win is a win and we will celebrate it. “Action leads to insight more often than insight leads to action.” -Unknown

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