Marketing Analyst

Title:  Marketing Analyst

Location:  Remote

Do you want your marketing talents to make a difference in the world? Join Hedy & Hopp, where we are focused on improving patients’ experiences finding and accessing healthcare. The way healthcare marketing oughta work.

Position Overview:

Hedy & Hopp is seeking a Marketing Analyst to join our growing healthcare marketing agency. You will play a critical role in planning business measurement, analyzing digital marketing campaigns, and sharing recommendations and insights with both our internal teams and clients. Your insights will help shape and improve strategies for healthcare clients, driving engagement, patient acquisition, and brand awareness. You will work closely with our account, media, creative, and strategy teams to ensure that all campaigns are data-driven and effectively meet our clients' goals. This role offers an exciting opportunity to combine your passion for data and marketing in order to achieve our larger goal of improving patient’s access to care.

Responsibilities/Areas of Focus:

The role requires a strong understanding of digital marketing, data visualization, and statistical analysis to present actionable insights that help shape marketing strategies. By leveraging data analytics tools, the analyst will track key performance indicators (KPIs) and identify opportunities for optimization across various marketing channels. Additionally, the Marketing Analyst will play a key role in planning marketing initiatives for clients, offering recommendations for business and campaign measurement based on the client’s stated objectives.

Key Responsibilities:

• Collect, analyze, and interpret data related to digital marketing campaigns across a variety of platforms, including but not limited to, SEO, PPC, social media, and email marketing.
• Collaborate with the media and strategy teams to develop data-driven insights that inform campaign optimization, ensuring the best results for our clients.
• Conduct in-depth analysis of market trends, competitor strategies, and audience behavior in the healthcare space in order to bring context to campaign performance.
• Provide actionable recommendations for improving client digital presence and engagement, helping clients meet their marketing and business objectives.
• Collaborate with other departments in creating detailed reports and presentations for clients that clearly communicate campaign performance, insights, and future strategies.
• Work with clients and strategy to take client supplied business and marketing objectives and align those to relevant and thoughtful KPIs and optimization metrics detailed out in a measurement plan
• Monitor and track key performance indicators (KPIs) and other optimization metrics in order to inform the teams of trends or shifts in a timely manner.
• Audit client digital properties for gaps in measurement, strategic testing opportunities, and any compliance concerns due to HIPAA or other regulations.
• Stay current on healthcare industry trends, digital marketing best practices, and compliance requirements (such as HIPAA) to ensure all campaigns adhere to industry standards.

Requirements:

• 4+ years of experience working in the marketing industry
• 2 years of agency marketing experience required
• Strong proficiency with analytics tools like Google Analytics, Google Tag Manager, Excel, Google Sheets, and Looker Studio.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and communicate findings to both technical and non-technical stakeholders.
• Comfortable in front of clients presenting measurement plans, reporting, and recommendations
• Knowledge of digital marketing tactics such as SEO, SEM, social media, and content marketing.
• Familiarity with healthcare marketing regulations, including HIPAA compliance, is a plus.
• Familiarity with database tools like Big Query is a plus.

Key Attributes for Success in this Role:

What soft skills are needed to be successful?

• Ability to  translate and effectively communicate between technical and non-technical stakeholders
• Strong analytical and critical thinking skills
• Detail-oriented, proactive, and able to balance multiple projects in a fast-paced environment while pivoting when needed
• Excellent written communication skills
• Highly motivated, results-focused mindset
• Bored with the status quo, seeker of continuous improvement both individually and as an organization
• Naturally curious, with the aptitude to ask appropriate questions in order to find solutions and solve problems
• A collaborative approach to challenge and change
• Solution-oriented, assertive and resilient
• Readiness for personal responsibility
• Enthusiastic and eager about working on a diverse set of projects
• Able to be empathetic to both the client and the team
• Experience working with remote teams a plus!

Who is Hedy and Hopp?

Hedy & Hopp is an independent, women-owned full-service marketing agency. Our purpose is to help more patients find access to care. We do so by helping healthcare organizations tackle their biggest marketing challenges with full-service solutions that bring the results — and the joy.

Our Core Values:

1. Kind over Nice
2. Own the Solve
3. Pivot with Positivity
4. Assume Good Intent

Our organization provides a unique environment where work life balance is not one size fits all

and where people can show up as their true self, each and every day.

For more information, check out our website at: hedyandhopp.com

What We Offer:

• Competitive base salary
• Health, dental, and vision insurance
• Employer-paid short-term disability
• Employer-paid life insurance
• 401(k) with employer match
• Generous PTO allowance
• Paid parental leave
• Half-day Fridays year-round (we close at 1pm CT)
• Flexible hours / remote work options
• Company-provided equipment

Equal Opportunity Employer Statement:

Hedy & Hopp is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.