Influencer Marketing Manager

About Heave

Heave is a creative agency that turns brands into cultural moments. We combine internet-native content with one of the largest meme and creator distribution networks online (40M+ followers across IG and TikTok) to get brands seen by Gen Z and millennials. We've run campaigns for DoorDash, Hinge, Netflix, Dunkin', Liquid I.V., HexClad, Polymarket and dozens of fast-growing DTC brands and consumer apps. If you've scrolled past something that made you stop, laugh, and share, there's a good chance we were behind it.

What you'll do

• Build and own Heave's influencer offering end-to-end, from creator sourcing to final ad performance
• Source, vet, and sign creators who can write and perform short-form skits (comedy, POV, storytime, relatable formats) across TikTok, IG Reels, and YouTube Shorts
• Negotiate rates, usage rights, whitelisting/Partnership Ads access, and exclusivity
• Brief creators on hooks, angles, and messaging that convert as ads, not just content that gets likes
• Manage multiple client campaigns at once: timelines, approvals, deliverables, and payments
• Partner with client media buyers to launch creator content as Meta Partnership Ads (and TikTok Spark Ads), then iterate on what's working
• Track performance (hook rate, hold rate, CTR, CPA, ROAS) and feed learnings back into the next round of briefs
• Grow a scalable creator roster that becomes a long-term asset for Heave and our clients
• Help sales package and price the offer, and join client calls as the subject-matter expert

What we're looking for

• Experience in influencer or creator marketing, ideally at an agency, creator platform, or fast-growing DTC brand / consumer app
• A track record of creator content that was turned into paid ads. Bring examples, spend levels, and results
• Strong understanding of Meta Partnership Ads / whitelisting, usage rights, and how creative performs in paid social
• A real network of creators and talent managers, and a sharp eye for who can actually perform on camera
• Native fluency in internet culture. You know what's funny on TikTok this week and why
• Organized and calm running many creators and clients at once
• Strong negotiator who protects both budget and relationships
• Bonus: experience with comedy/skit creators, TikTok Spark Ads, or building a service line from zero

What we offer

• Performance bonus tied to service-line growth
• Fully remote (North America)
• Ownership of a brand-new service line at a profitable, fast-growing agency
• Work with major brands and the fastest-growing DTC brands and consumer apps
• Direct access to the founders and a team that moves fast